FIBA Eyes Expanded French Basketball Coverage, Leveraging NBA Star Power
France represents a key market for international basketball, and FIBA is strategically positioning itself to capitalize on the growing enthusiasm.Currently,FIBA enjoys a strong broadcast partnership with TF1,a leading commercial broadcaster,extending through 2029 for French national team games.
This move comes as French basketball experiences a surge in popularity, fueled by a remarkable influx of talent into the NBA. You’ll find a record 19 French players currently on NBA rosters – the most of any nation outside the United states.
A Rising Tide of NBA Stars
The French national team, despite a recent round-of-16 exit at the 2025 EuroBasket, remains a global powerhouse.It boasts a roster brimming with NBA stars,including the highly anticipated Victor Wembanyama of the San Antonio Spurs.
Here are just a few of the other prominent French players making waves in the NBA:
* Zaccharie Risacher (Atlanta Hawks)
* Noa Essengue (Chicago Bulls)
* Rudy Gobert (Minnesota Timberwolves)
* Guerschon Yabusele (New York Knicks)
* Alex sarr (Washington Wizards)
* Bilal Coulibaly (Washington Wizards)
I’ve found that the presence of these high-profile athletes substantially boosts viewership and engagement. Their success translates directly into increased interest back home.
The French Basketball Broadcast Landscape
Currently, DAZN dominates domestic basketball coverage in France. They hold the rights to the LNB Elite league and FIBA’s Basketball Champions League.
However, the NBA itself is accessible through BeIN Sports, a major pay-TV provider, and the streaming service Prime Video. This competitive landscape highlights the opportunity for FIBA to further solidify its presence.
here’s what works best when navigating these media rights: a diversified approach. By expanding its coverage, FIBA can reach a wider audience and cater to the growing demand for high-quality basketball content in France.
This strategic focus on the French market demonstrates FIBA’s commitment to growing the sport globally and leveraging the power of its star players. it’s a smart move that promises to benefit both the organization and the passionate French basketball fanbase.
