#Ford #confirms #farewell #Focus
Ford does not intend to extend the Focus life cycle despite the Electric car sales are not going as they shouldso much so that the division of the automaker that deals with battery-powered models recorded losses of 1.3 billion dollars in the first quarter of 2024. A negative result due, according to Ford, to multiple factors including the “price war” and huge investments in research and development.
Some manufacturers, in light of the uncertainties in the BEV market, have revised their model strategy. In this case, despite the negative trend, the house of the blue oval does not intend to review its strategy, including thefarewell to the Focus expected in the second half of 2025.
The confirmation comes directly from Martin Sander, Ford’s number one in Europe, in an interview with Autocar. Ford announced in 2022 that it would close the Focus production line in Saarlouis, Germany, in 2025. Apparently, the strategy confirmed, although sales of electric cars are not going as hoped. Also, Ford he would not yet find a buyer for the factory. In the past there had been talk of a possible involvement of BYD but today we know that the Chinese manufacturer preferred Hungary.
The Ford manager added that the company will continue to pursue its transition strategy to focus increasingly on electric.
In the long term, we still have a strong belief that electric vehicles will be the future and we will see a significant increase in volumes.
Furthermore, Martin Sander then added that by the end of the year Ford will be able to count on a complete range of electric models, also in the commercial vehicle segment. We remind you that the car manufacturer recently launched the new Explorer electric SUV based on the MEB platform which was licensed from Volkswagen and should debut the new electric Puma.
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