supercars Secures Major Broadcast Deal, Signaling Strong Future for Australian Motorsport
Supercars has announced a important new broadcast agreement with Foxtel and Seven, solidifying its position as a premier Australian sporting competition. The deal, valued at A$28 million per year from 2026 to 2029, represents a significant increase in revenue for the motorsport series.
This four-year partnership will see Supercars generate an remarkable A$200 million, a notable jump from its current broadcasting arrangements. Previously, the existing five-year agreement with Foxtel and Seven was valued around A$165 million, later re-evaluated to A$200 million when factoring in advertising contributions.
For context, Supercars’ prior six-year deal with Foxtel and Network Ten, spanning 2014 to 2020, brought in A$241 million.This latest agreement clearly demonstrates the growing value and appeal of Supercars to major broadcasters.
The leadership at Foxtel recognizes the sport’s strong following. Foxtel Group chief executive Patrick Delaney emphasized that “Australians love live and local sport, and Supercars is certainly in the first tier of premium Australian fan experience sports.”
This announcement follows a recent extension of Supercars’ agreement with Sky New Zealand for another four years. It also coincides with an exciting revamp of the sport’s season structure.
Here’s a look at the revised season format:
It will kick off with the Bathurst 12 Hour.
Next comes the Sprint Cup, designed for fast-paced action.
The Enduro Cup will test drivers’ stamina and teamwork. The iconic Bathurst 1000 remains a centerpiece event.
* a Finals Series will determine the champion among the top 10 drivers.
I’ve found that a dynamic season structure like this is crucial for maintaining fan engagement and attracting new audiences. This deal and the season changes signal a bright future for Supercars, promising thrilling competition and continued growth for australian motorsport. You can expect to see even more innovation and excitement on the track in the years to come.