Fuerte Group Hotels: Modernizing for a Hyper-Personalized Guest Experience
fuerte Group Hotels is undergoing a important technological transformation, shifting its focus from maintaining internal systems to innovating for its guests. This evolution isn’t just about adopting new tools; it’s about fundamentally reshaping how the company interacts with you throughout your entire travel journey. Let’s explore how they’re achieving this.
A Decade-Plus Foundation, Now Cloud-bound
For over ten years, the hotel group’s core technology was built on a specific design. Now, they are strategically migrating those systems to the cloud and embracing Software-as-a-Service (SaaS) solutions. This move frees up valuable IT resources.Rather of focusing on platform support and maintenance, the team can concentrate on initiatives that directly impact the business and, ultimately, your experience.
The Rise of Hyper-Personalization
The company has committed to a strategy of hyper-personalization across every touchpoint of your travel experience. this requires a deep understanding of each guest. Consequently, they are implementing agile and efficient data systems capable of building unique customer profiles. These profiles allow them to tailor services to your individual preferences, creating a more memorable and satisfying stay.
Future-Proofing with Microservices
Looking ahead, the technological roadmap centers on adopting open architectures built on microservices. This approach, according to industry insights, will provide greater flexibility and scalability. it will also enable faster innovation and quicker responses to evolving guest needs.
(Image: José Luis Bachiller Moreno, IT Director of Fuerte Group Hotels)
Streamlining Operations with RISE and SAP
A key component of this modernization is the ongoing conversion of their Enterprise Resource Planning (ERP) system from SAP to RISE. This transition will provide a leading platform for digitizing various operational processes. Specifically, it will enhance efficiency in finance, procurement, and materials management.
Here’s a breakdown of the project:
Implementation Methodology: They are utilizing SAP Activate in a “brownfield” approach. This means they are adapting their existing systems to the new platform rather than starting from scratch.
Key Partners: The company is collaborating with a robust network of providers, including SAP, Minsait, Esbrina, Telefónica, Plexus, Seidor, Provide, Ayesa, and Altim.
Expected Benefits: RISE promises to deliver agile process digitization and improved efficiency in already-digitalized workflows.
What This Means for You
These technological advancements aren’t just about internal improvements. They translate directly into a better experience for you. Expect:
More personalized offers: Tailored recommendations based on your past stays and preferences.
Seamless interactions: Smoother check-ins, faster service requests, and a more connected experience throughout your stay.
Enhanced efficiency: Quicker responses to your needs and a more streamlined overall experience.* Innovative services: the foundation for new and exciting services designed to enhance your travel experience.
Fuerte Group Hotels understands that technology is no longer just a support function; it’s a core driver of guest satisfaction. By embracing these changes, they are positioning themselves to deliver extraordinary experiences and build lasting relationships with you, their valued guest.
Worth a look