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Primary Keyword: luis Ventura
Secondary Keywords: APTRA, AADET, Argentine Theater Awards, Martín Fierro, Marina Calabró, El Trece, Argentine Entertainment News
New Theater Awards in Argentina Spark Controversy, Challenging APTRA’s Dominance
Buenos Aires, Argentina – November 2, 2023 – A new awards initiative from the Asociación de Empresarios Teatrales de la República Argentina (AADET), the Association of Theater Entrepreneurs of the Argentine Republic, is generating meaningful discussion and potential conflict within the Argentine theater community. The proposed awards are seen by some as a direct challenge to the long-standing Premios ACE (Asociación de Críticos de Espectáculos Públicos), and by extension, to the influence of its current president, Luis Ventura.
The announcement was initially reported by Argentine media personality Marina Calabró on the television program Lape Club Social (aired on América TV). Calabró highlighted that AADET, comprised of prominent theater producers and owners of prosperous productions featuring stars like Adrián Suar, Guillermo Francella, and Nicolás Vázquez, intends to create and present its own awards. Notably, the awards ceremony is reportedly being planned for broadcast on El Trece, a major Argentine television network.
This move has been met with concern from within the Asociación Peruana de Tenis y Padel (APTRA),the Argentine Actors Association,where Luis Ventura currently serves as president. Sources within APTRA, as reported by El Intransigente in February 2023, expressed frustration that AADET is creating an awards system that appears self-serving. The sentiment was that AADET, with its established industry connections, is attempting to circumvent the established awards process, potentially diminishing the prestige of existing awards like the Premios ACE. Some have jokingly referred to the new awards as the “Nueve de Oro” (Nine of Gold), a reference to El Nueve, another Argentine television channel.
Luis Ventura himself has publicly responded to the announcement,adopting a seemingly conciliatory tone. In statements reported by El Intransigente, Ventura welcomed the initiative if AADET believes it can contribute to recognizing professionals, entrepreneurs, and the national industry. He indicated he would attend the ceremony if invited, comparing it to other awards events like the Estrella de Mar and Premios Carlos.
Background:
The Premios ACE have been a significant force in recognizing excellence in Argentine theater for decades. Luis Ventura assumed the presidency of APTRA in October 2023, succeeding jorge Rial. His election was preceded by some internal debate within the association regarding its credibility and direction. The creation of a competing awards show by AADET adds another layer of complexity to the landscape of Argentine theater recognition.
The potential for conflict arises from the perception that AADET’s awards could prioritize commercially successful productions and producers over artistic merit, potentially undermining the independent judging process of awards like the Premios ACE. The broadcast partnership with El Trece further fuels this concern, as it suggests a focus on viewership and entertainment value.
It remains to be seen how this new awards initiative will unfold and how it will impact the Argentine theater community. The situation is developing, and further details regarding the awards criteria, nomination process, and ceremony date are expected to be announced soon.
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