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Understanding adn ‌implementing effective ⁤website tracking and ‌user engagement tools ⁤is crucial for optimizing your digital strategy. Let’s explore⁣ how ‍to integrate tools like Google Tag Manager, Facebook⁣ Pixel, and Survicate to gain valuable ‍insights into your audience and improve‍ their experience.

First, ​it’s crucial to determine your user’s subscription status and​ geolocation. This information allows for personalized experiences and targeted marketing efforts. Typically, this​ involves ⁣checking for a ⁣ prime_user_status variable and utilizing the window?.geoinfo?.CountryCode to identify the ⁢user’s location, defaulting ‌to ‘IN’ if⁤ unavailable.

Next, you can leverage visitor traits through platforms like⁤ Survicate. Specifically, toi_user_subscription_status and toi_user_geolocation are set as visitor traits, providing a comprehensive user profile. This data is then sent to Survicate using‍ w._sva.setVisitorTraits.

If Survicate ⁤is already initialized⁣ (w._sva && w._sva.setVisitorTraits), the attributes ‍are set promptly.Or else, an⁢ event listener​ is added to ensure the attributes ‍are set once Survicate is fully loaded (“SurvicateReady”).This⁣ ensures ⁣data accuracy and avoids errors.

Later, the Survicate JavaScript ​is dynamically loaded into your ⁤webpage. A script tag is created,its⁤ source set to the Survicate workspace URL,and⁤ it’s asynchronously inserted before the first script tag. Asynchronous loading prevents the script from blocking page rendering, improving user experience.

Now, let’s discuss integrating event⁤ tracking ⁢based ‌on campaign configurations. Initially, a check‍ is performed to see if campaign settings​ are​ available within ⁤a configuration object (f.toiplus_site_settings). This includes flags for Google and Facebook campaign activity.

If the configuration ‍is available and the⁤ user isn’t a prime subscriber, Google and‌ Facebook event​ tracking scripts are ⁢loaded, along with‌ the Survicate JavaScript. This streamlined approach ensures relevant tracking is activated for non-subscribers.

However, if the configuration isn’t immediatly available, or if​ the user is a prime subscriber, a request⁤ is made to a Jarvis endpoint to retrieve the site settings. This endpoint provides details like campaign flags and allowed Survicate sections.

here’s what ⁣works best: the allowedSurvicateSections are dynamically adjusted based on whether ‍the user is in a prime layout. ⁣Prime users receive a diffrent set of allowed sections (config?.allowedSurvicatePrimeSections) compared to standard users (config?.allowedSurvicateSections). This allows for tailored surveys and‌ feedback⁣ collection.

I’ve found‌ that⁣ loading events in a modular fashion is key ⁤to maintaining a clean and‍ efficient ‌codebase. Google Tag⁢ Manager (gtag) ⁢events are loaded using the loadGtagEvents function, while Facebook​ Pixel events are loaded with loadFBEvents.

the loadSurvicateJs function handles the⁢ integration ⁣of Survicate, passing​ the appropriate ⁢allowed sections​ for targeted surveys.This modularity makes⁣ it‍ easier to manage and update your tracking‌ implementation.

To summarize, here’s a breakdown of​ the key steps:

* ⁢ Determine User status: Check for prime subscription and geolocation.
* Set Visitor Traits: Send subscription and location data to Survicate.
* Load Tracking⁤ Scripts: Dynamically load Google ⁤Tag Manager, Facebook Pixel, and Survicate.
* Configure Campaign Tracking: Activate tracking based on campaign settings.
* Personalize Survicate sections: Tailor surveys‍ based on user subscription level.

Remember, consistent monitoring and analysis of ​your tracking data are essential‍ for continuous betterment. Regularly review‌ your event configurations and survey responses to identify areas for optimization and enhance your user engagement strategy.