Globant & Riot Games: A Strategic partnership to reimagine the Future of Esports
A multi-year collaboration between Globant and Riot Games is set to redefine fan engagement and technological innovation within the world of competitive gaming, specifically for League of Legends and VALORANT. This partnership positions both companies at the forefront of leveraging cutting-edge technology – notably Artificial Intelligence – to create more immersive and personalized experiences for a rapidly growing global esports audience.
The Core of the Partnership: Digital Change & AI-Powered experiences
Globant will serve as Riot Games’ official digital transformation partner, a meaningful endorsement of Globant’s proven track record in the media, entertainment, and gaming sectors. The collaboration isn’t simply about maintenance; it’s about proactive progress and enhancement of core technologies driving Riot Games’ esports ecosystem.
Key areas of focus include:
* AI-Driven Fan Engagement: Globant will spearhead the development of AI-powered features designed to revolutionize how fans consume and interact with esports events. Expect innovations that go beyond customary broadcasting, offering personalized insights, interactive elements, and possibly even predictive analytics during live matches.
* Enhanced Mobile Integration: Recognizing the increasing importance of mobile accessibility, the partnership will prioritize improvements to mobile platforms. This includes optimizing the viewing experience, facilitating mobile-first engagement features, and potentially expanding mobile gameplay options.
* Elevated Live Event Experiences: Globant’s expertise in live event technology will be crucial in enhancing the in-person experience for attendees. This could involve augmented reality integrations, interactive displays, and streamlined event logistics.
Why This Partnership Matters: Globant’s Proven Expertise
this deal represents Globant’s largest to date within the gaming industry, building upon successful collaborations with global brands like FIFA and Formula 1. Globant brings a complete suite of services to the table,including:
* Quality Assurance & Testing: Ensuring seamless performance and a bug-free experience.
* Art Services: Contributing to visually compelling and engaging content.
* Product Management: Driving the strategic development and execution of new features.
* Live Operations Support: Maintaining and optimizing ongoing gaming and entertainment experiences.
Crucially, Globant’s strength lies in its ability to integrate advanced technologies – including AI, machine learning, and cloud computing – to deliver tangible results. The company maintains strategic partnerships with leading technology providers like OpenAI, NVIDIA, AWS, and Unity, ensuring access to the latest innovations.
“Globant shares our commitment to deliver the most resonate and engaging experiences for players and fans around the world,” says David Mulhall, Global Head of Esports Partnerships and Business Development, Riot Games.”Their deep expertise in technology will help us accelerate areas of the business so Rioters can focus on pushing creative boundaries of what’s possible in esports and live events.” – David Mulhall, Global head of Esports Partnerships and Business Development, Riot Games
A Shared Vision for the Future of Esports
Both Globant and Riot Games emphasize a shared vision: to leverage technology to foster deeper connections within gaming and esports communities.Riot Games, the creator of global phenomena League of Legends and VALORANT, consistently attracts millions of viewers to its premier tournaments, including the League of Legends World Championship and the VALORANT Champions Tour.
This partnership isn’t solely focused on the core games themselves. Riot Games has strategically expanded its intellectual property through diverse multimedia projects – music, comic books, board games, and the critically acclaimed animated series Arcane - demonstrating a commitment to building a comprehensive entertainment ecosystem. Globant’s technology expertise will be instrumental in supporting and enhancing these initiatives.
“We are thrilled to join forces with Riot Games to expand the future of gaming and esports,” states Martin Migoya, co-founder and CEO, Globant. ”This partnership reflects our shared belief that technology and creativity can reshape how communities connect, play, and experience entertainment.” - Martin Migoya, Co-founder and CEO, Globant
Globant: A Global Leader in Digital Transformation
With a presence in over 35 countries and a team exceeding 30,000 employees, Globant is a recognized leader in digital transformation. The company’s success is built on a foundation of innovation, a commitment to client collaboration, and a deep understanding of the evolving technological landscape.
Riot Games, founded in 2006, has established itself as a dominant force in competitive gaming. The company’s dedication to creating engaging esports experiences and fostering vibrant communities has solidified its position as a key player in the global entertainment industry.
The collaboration between Globant and Riot Games signals a new era for esports, one where technology plays an increasingly central role in shaping the future of competitive gaming and fan engagement. By combining Globant’s technological prowess with Riot Games’ creative vision, this partnership is poised to deliver groundbreaking experiences for players and fans worldwide.
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