If you were watching the 2026 Golden Globes on Sunday evening, you likely noticed a striking new accessory adorning the red carpet. Celebrities like Mark Ruffalo, Wanda Sykes, Natasha Lyonne, Jean Smart, Tessa Thompson, and Bella Ramsey were all seen wearing simple, yet powerful, white pins displaying the message “Be Good.”
These pins represent more than just a fashion statement; they are a visible expression of support for the #BeGood campaign. Launched by a coalition of advocacy groups - including the ACLU, Working Families Power, National Domestic Workers Alliance, Maremoto, and moveon – alongside prominent figures in the entertainment industry, the campaign is rooted in a tragic event and a call for accountability.
Understanding the #BeGood Campaign
The name “Be Good” directly honors Renée Good, a Minneapolis woman tragically killed by an ICE agent on January 7th. This devastating incident sparked outrage and fueled the creation of the #BeGood movement, which aims to protest the actions of U.S. Immigration and Customs Enforcement (ICE).
I’ve found that impactful campaigns often emerge from personal stories, and Renée Good’s story has clearly resonated with many. the campaign isn’t simply about one tragic event, however. It’s a broader statement about the need for humane immigration policies and a rejection of what organizers describe as authoritarian tactics.
According to recent data from the Department of Homeland Security (released december 2025), ICE deportations increased by 15% in the last fiscal year, raising concerns about the agency’s increasingly aggressive enforcement strategies. This context is crucial to understanding the urgency behind the #BeGood campaign.
Here’s what makes this campaign especially noteworthy: it’s a direct response to a specific incident, but it also taps into a larger national conversation about immigration, justice, and accountability.
| Campaign Element | Key focus |
|---|---|
| #BeGood Pins | Visible solidarity and awareness. |
| Renée Good’s Story | Humanizing the impact of ICE actions. |
| Grassroots Coalition | Amplifying the message and driving action. |
Did You Know? The use of accessories as political statements on red carpets is a growing trend. From ribbons symbolizing support for various causes to pins advocating for specific policies, celebrities are increasingly using their platform to raise awareness.
The campaign’s timing is also notable. It launched following reports indicating that
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