Himalaya Wellness Champions Women’s resilience with New Cocoa Butter Serum Body Lotion & #StrongWomenSoftSkin Campaign Featuring Indian Women’s Ice Hockey Team
Himalaya Wellness, a leading Indian wellness and personal care brand with a decades-long legacy of blending Ayurvedic principles with scientific innovation, has launched its groundbreaking Cocoa Butter Intensive Serum Body Lotion alongside a powerful new campaign: #StrongWomenSoftSkin.This initiative isn’t just a product launch; it’s a party of strength, endurance, and the holistic well-being of women, embodied by a compelling partnership with the Indian Women’s Ice Hockey Team.
A New Era in Body Care: Serum-Infused Hydration Rooted in Nature
For years, consumers have sought skincare that delivers both efficacy and gentleness. Himalaya Wellness directly addresses this demand with its debut serum-infused body lotion. This isn’t simply another moisturizer; it’s a scientifically formulated solution designed to provide deep, lasting hydration. The Cocoa Butter Intensive serum Body Lotion leverages the nourishing power of natural-origin cocoa butter, delivering up to 48 hours of moisturization while maintaining a skin-friendly pH of 5.5 – crucial for maintaining the skin’s natural barrier function.
The key differentiator lies in the serum-infusion technology. This advanced delivery system ensures faster absorption and deeper penetration of key ingredients, maximizing benefits for even the most demanding skin types. This commitment to innovation, built upon a foundation of Ayurvedic wisdom, positions Himalaya Wellness as a leader in the evolving landscape of personal care.
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Beyond the Product: A Partnership Built on Shared Values
The #StrongWomenSoftSkin campaign isn’t a superficial endorsement; it’s a genuine alignment of values.himalaya wellness recognized a powerful parallel between the dedication, resilience, and compassion of the Indian Women’s Ice Hockey Team and the brand’s own ideology of holistic wellness.
“Partnering with the Indian Women’s Ice Hockey Team allows us to celebrate strength and resilience-values that have always been at the heart of Himalaya Wellness,” explains Rajesh Krishnamurthy, Business Director - Consumer Products Division, Himalaya Wellness. “Through this collaboration, we aim to inspire confidence and remind women that while they chase their goals, Himalaya Lotion cares for their skin every step of the way.”
The campaign film beautifully captures this synergy, showcasing the team’s rigorous readiness for competition. The harsh conditions of the ice rink serve as a powerful metaphor for the challenges women face daily, highlighting the need for both inner strength and external care.The lotion’s ability to protect skin even in extreme environments mirrors the team’s unwavering determination.
Himalaya’s Ongoing Commitment to Women’s Empowerment
This collaboration is part of a broader, long-term commitment to supporting women’s progress. Himalaya Wellness actively champions initiatives like the Women’s Premier League and provides mentorship opportunities through its 1derwoman program.
“From supporting initiatives like the Women’s Premier League to mentoring through our 1derwoman program, our commitment has always been to nurture potential and power dreams,” states Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness. “As champions of women’s progress, we’re proud to stand behind those who play with heart, lead with purpose, and inspire a generation to rise both on and off the field.”
Industry Recognition & Expert Perspectives
The partnership has garnered positive feedback from key stakeholders within the sporting community. Harjinder singh, General Secretary of the Ice Hockey Association of India, emphasizes the natural fit between the two organizations: “Playing on ice demands extraordinary strength, focus, and resilience. Our partnership with Himalaya Wellness feels like a perfect match - their philosophy of care and protection mirrors our approach to training and performance, where we push boundaries and stay strong even in the harshest conditions.”
Sunita Murthi, Co-founder of chapter 5, the creative agency behind the campaign, adds a crucial viewpoint: “The idea was to create a narrative that connects the spirit of sport with personal care.#StrongWomenSoftSkin shows that just as athletes rely on resilience and endurance to face challenges, the skin, too, deserves care that stands strong in every condition.”
Why This Matters: A Holistic Approach to Wellness
Himalaya Wellness isn’t simply selling a lotion; they are promoting a lifestyle. The #StrongWomenSoftSkin campaign resonates because it acknowledges the multifaceted nature of well-being. It recognizes that strength isn’t just physical; it’s emotional, mental, and requires consistent self-care.
By aligning with the Indian Women’s Ice Hockey team, Himalaya Wellness demonstrates a commitment to authenticity, empowerment
