hisense Dominates IFA 2025 with AI-Powered Innovation & extended FIFA World Cup Partnership
Berlin, Germany – September 8, 2025 – Hisense has cemented its position as a global leader in home entertainment and smart appliances, securing a remarkable nine honors at the prestigious IFA Innovation Awards 2025.this impressive haul, coupled with the announcement of a continued partnership as an official Sponsor of the FIFA World Cup, underscores Hisense’s commitment to delivering cutting-edge technology and immersive experiences to consumers worldwide. The company’s overarching theme at IFA 2025, “AI Your Life,” showcased a future where artificial intelligence seamlessly integrates into every aspect of the home, enhancing convenience, sustainability, and entertainment.A Sweep of Awards: From Cinematic Displays to Intelligent Appliances
Hisense’s success at IFA 2025 spans its entire product portfolio, demonstrating a broad commitment to innovation. Leading the charge was the L9Q Laser TV,awarded Best in Home Entertainment. This ultra-short throw projector delivers a truly cinematic experience, boasting vivid color reproduction and immersive visuals designed to rival a dedicated home theater.
Beyond the L9Q, Hisense’s advancements in display technology were prominently recognized:
116-inch UXQ RGB-MiniLED TV: Honored as the world’s largest in its class, this TV utilizes a sophisticated backlight architecture to achieve extraordinary brightness and immersive picture quality.
136-inch MXQUV & Rollable Laser TV: Further demonstrating Hisense’s dedication to next-generation display solutions, these honorees push the boundaries of screen size and flexibility.
The innovation wasn’t limited to displays. Hisense also garnered accolades for its smart home appliances:
U8 Series S Pro Split Air Conditioner: Recognized as an IFA Home Appliances Honoree, this unit features intelligent motion detection, optimized airflow, and integrated sterilization for a healthier and more comfortable living environment.
5i Heat Pump Washer-Dryer: Awarded in the Tech for Good Social Impact category, the 5i is the industry’s first three-inverter front-loading combo with AAAA energy efficiency, offering a sustainable and efficient wash-dry solution.
Hisense’s design prowess was also celebrated, with the VIDDA AI Audio Glasses taking home Best in Design. These innovative glasses seamlessly blend wearable technology with AI functionality. The X-Zone Master and S7 Dishwasher were recognized as Design Honorees, the latter boasting AI-powered washing technology and an ergonomic design for intuitive operation.
Strengthening a Global Partnership: Hisense & FIFA World Cup 2026
Hisense’s commitment to global sporting events was reinforced with the announcement of its continued sponsorship of the FIFA World Cup, marking its third consecutive cycle as 2018. This partnership extends beyond branding, encompassing technology cooperation in content and video operations, and a important role in the upcoming 2026 tournament.
“Every unforgettable moment starts with the right experience, and that Hisense aims to help fans fully enjoy those moments,” stated Catherine Fang, Vice President of Hisense Group. she emphasized the company’s four core principles – technology driven,user-oriented,smart service,and cultural values – as the driving force behind its continuous innovation in display technology,from HDR to Laser TV and RGB-MiniLED.
romy Gai, chief Business Officer at FIFA, echoed this sentiment, stating, “FIFA would partner with Hisense to welcome the best display technology in order to deliver an unprecedented World Cup for billions of fans around the world.” The 2026 tournament, the first to be hosted across three nations and feature 48 teams, promises to be a showcase for Hisense’s advanced display capabilities.“AI Your Life” – A Vision for the Future Home
at IFA 2025, Hisense unveiled its extensive “AI Your life” strategy, focusing on four key areas: AI Your Vision, AI Your Cinema, AI Your Home, and AI Your Air.
Key product demonstrations included:
Upgraded 116-inch RGB-MiniLED TV: Showcasing the pinnacle of picture quality and immersive viewing.
**TriChroma Laser Cinema L9