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Colombia’s booming online betting industry, now a multi-billion dollar market, is facing scrutiny over practices used to identify and limit accomplished bettors. What began as a digital extension of traditional lottery-style games has rapidly evolved to include wagers on sporting events, driving notable growth in the country’s GDP. However, a recent examination reveals that betting companies employ elegant methods to protect their profits, sometimes at the expense of winning customers.
Read: What is behind the rise of gambling in Colombia?
The Rise of Online Betting in Colombia
The online gaming sector in Colombia experienced the highest growth rate within the GDP between the fourth quarter of 2019 and 2024,increasing by 86.6%, according to an analysis by Corficolombiana Corficolombiana. This surge in popularity has led to increased attention on the industry’s internal operations and the tactics employed by betting companies.
How Betting Companies Identify and Limit Winners
An investigation by