The future of e-commerce is rapidly evolving, and while established models continue to thrive, a shift towards leveraging the unique strengths of retailers – their trustworthiness, impartiality, and specialized knowlege – is becoming increasingly vital for success. In today’s crowded digital marketplace, simply having a website isn’t enough; you need to offer something distinct to capture consumer attention.

Navigating the Future of E-commerce: Three Critical Questions
Predicting Kingfisher’s position in the agency commerce landscape by 2030 is challenging, but focusing on key questions can help chart a course forward.Instead of seeking a definitive answer, it’s more productive to explore the pivotal considerations that will shape the industry.
Here are the core questions businesses should be addressing now:
- How can you integrate, or choose not to, with the purchasing experiences offered by AI platforms? Collaboration presents opportunities, but also the risk







