How Red Tiger, talkSPORT & Jungle Creations Dominate Short-Form Video Marketing

Key industry moves include volleyball world’s partnership wiht Red Tiger Marketing, talkSPORT’s appointment of Abi Paterson, and Jungle Creations’ collaboration with SPORF.

Volleyball ​World has appointed Red Tiger‌ Marketing to bolster⁣ its global commercial growth strategy.The agency will ‍focus on sponsorship, strategic partnerships, and ​brand-led growth across Volleyball⁢ World’s global portfolio.

Red Tiger Marketing⁢ will collaborate with Volleyball World‘s senior leadership to support commercial planning and partner advancement, ​capitalizing on its experience in the UK sports marketing sector. This move reflects ⁢a growing trend of rights holders seeking specialist agencies to drive⁤ international revenues. ‌ Volleyball World operates as a joint venture between the Fédération​ Internationale de volleyball (FIVB) and CVC ​Capital ⁢Partners, responsible for‍ the commercial rights to elite indoor ‌and beach volleyball competitions. The platform has‌ a ample international‌ audience across broadcast, digital, and live events, with​ expanding⁣ engagement among⁢ youth and global participation.

The appointment​ aligns ⁣with a‍ broader industry⁣ trend of international federations professionalizing their commercial operations, particularly in the lead-up to major global events, including the Los Angeles 2028 Olympic Games, where volleyball ‌and beach ⁤volleyball are core disciplines.

Oliver ⁣Clarke, Chief Partnerships Officer​ at Volleyball ‌World, stated, “Volleyball World⁣ has an ‌ambitious vision for‌ the global growth of the sport. Partnering with Red Tiger strengthens​ our commercial capabilities as we continue to ⁣build a ​premium, future-facing platform for brands looking to‍ connect with ‌our global audience.”

talkSPORT has named ⁣Abi Paterson‍ as Head of Podcasts, overseeing all podcast output across audio​ and video platforms in the UK.⁢ talkSPORT created the role to support its content strategy during a period of increased demand for on-demand sports