Marriott Bonvoy has substantially expanded its sports sponsorship portfolio with a new, multi-year agreement to become an official partner of the International Cricket Council (ICC). This partnership, valued at approximately $25 million annually, underscores the growing intersection of hospitality and global sports.
The deal encompasses all major ICC events through 2031, including both men’s and women’s tournaments. You’ll see Marriott Bonvoy’s presence prominently displayed at events like the Cricket World Cup, scheduled for late 2027, and the T20 world Cup in 2028. This strategic move allows Marriott to connect with a passionate, international audience.
Expanding Global Reach Through cricket Sponsorship
Beyond the ICC partnership, Marriott Bonvoy is also bolstering its presence in the soccer world. Earlier this week, the group was named a regional sponsor for the 2026 men’s FIFA World Cup. As the official hotel supporter in North America for that tournament, Marriott Bonvoy aims to enhance the travel experience for fans. I’ve found that aligning with mega-events like these provides unparalleled brand visibility.
This collaboration extends beyond simple branding.Marriott Bonvoy will work alongside Visa, a long-standing FIFA partner, on various fan engagement initiatives. These initiatives are designed to create memorable experiences for attendees and further solidify Marriott’s commitment to the sporting community.
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Other meaningful ICC sponsors include Emirates, Aramco, DP world, Sobha
