IKEA Invests €4 Million in Multichannel retail Expansion in the Baltics
IKEA is investing €4 million to strengthen its multichannel retail presence across the Baltic states,with plans to implement improvements by mid-2026. The investment focuses on enhancing both its digital platforms – website and mobile app – and physical stores to improve customer experience and support long-term growth IKEA Press Release.
Inga Filipova, IKEA retail Manager for the Baltic countries, stated that the company has seen consistent year-over-year growth in website traffic. The new investment marks a transition to global platforms designed to offer customers greater flexibility,a smoother experience,and increased convenience IKEA Press Release.
The updated “IKEA – Home furnishing” mobile app is now available for free on both iOS and Android app stores. Existing users of the previous IKEA app can log in with their current credentials IKEA Press Release.
The digital tools aim to bring the IKEA shopping experience directly to customers, allowing them to find inspiration, create shopping lists, purchase a meaningful portion of IKEA’s product range online, arrange for delivery, choose click-and-collect options, and utilize installment payment plans. Registered users can also leverage the tools for room planning and personalized interior design solutions IKEA Press Release.