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Point-of-Care Engagement: Bridging the Gap Between Pharma, Health Systems, and Patients
Published: 2026/01/14 19:00:41
In today’s rapidly evolving healthcare landscape, delivering the right facts to physicians at the point of care is paramount. Effective point-of-care engagement isn’t about forcing new workflows; it’s about seamlessly integrating technology into existing clinical processes. This article explores how companies like Flora Health are innovating in this space,connecting pharmaceutical manufacturers,health systems,and digital platforms to improve patient access and outcomes.
The Rise of Point-of-Care Engagement
Point-of-care (POC) engagement refers to the strategic delivery of relevant information to healthcare providers precisely when they are making decisions about patient care.This can include drug information, clinical guidelines, patient support resources, and more. The goal is to empower clinicians with the knowledge they need to provide the best possible care, without disrupting their workflow. Traditionally, pharmaceutical companies have struggled to effectively reach physicians with timely and relevant information.
Flora Health: A Bridge Between Stakeholders
Flora Health, led by CEO Angelo Campano, is a key player in this evolving landscape. The company focuses on bridging the gap between pharmaceutical manufacturers,health systems,and digital platforms. According to Flora Health’s website, they facilitate the delivery of relevant content directly within Electronic Health Record (EHR) workflows [Flora Health Website]. This approach ensures that clinicians receive information without being pulled away from patient care.
Key Strategies Employed by Flora Health
- Seamless EHR Integration: Flora Health’s solutions integrate directly into existing EHR systems, avoiding workflow disruption.
- Strategic Partnerships: The company prioritizes partnerships with health systems and technology vendors, recognizing that collaboration is more effective than attempting to reinvent distribution channels.
- Educational focus: flora Health emphasizes education to bridge the interaction gap between pharmaceutical companies and health IT professionals. This ensures that both sides understand the technical requirements and clinical benefits of POC engagement.
The Importance of Market Access and Automation
angelo Campano has emphasized a “contrarian bet” on market access over artificial intelligence (AI) hype. While AI holds notable promise for healthcare, Campano believes that ensuring patients can actually access therapies is a more immediate and pressing need. Automating processes like prior authorization and patient assistance programs is crucial in this regard.These administrative hurdles often delay or prevent patients from receiving necessary treatments, especially within underserved populations.
Automating Prior Authorization and Patient Assistance
Prior authorization, a process requiring insurers’ approval before certain medications are covered, can be a significant bottleneck in patient care
