Understanding and implementing effective website tracking and user engagement tools is crucial for optimizing your digital strategy. Let’s explore how to integrate tools like Google Tag Manager, Facebook Pixel, and Survicate to gain valuable insights into your audience and improve thier experience.
First, it’s important to determine your user’s subscription status and geolocation. This data allows for personalized experiences and targeted campaigns.Typically, this involves checking for a window?.geoinfo?.CountryCode and defaulting to ‘IN’ if unavailable.
Next, you can leverage visitor traits thru platforms like Survicate. Specifically, toi_user_subscription_status and toi_user_geolocation can be set using w._sva.setVisitorTraits. This ensures your analytics accurately reflect user segments.
If Survicate is already initialized (w._sva && w._sva.setVisitorTraits), you can instantly call a function to set these attributes. Otherwise, you should listen for a “SurvicateReady” event to ensure the platform is fully loaded before proceeding.
subsequently,the Survicate script itself is dynamically loaded. A script tag is created, pointing to the Survicate JavaScript file, and inserted into the document before the existing scripts. This asynchronous loading prevents it from blocking page rendering.
Now, let’s discuss triggering these integrations based on campaign activity. I’ve found that checking for specific configuration settings-like active Facebook and google campaigns-is a smart first step. If these settings are available and the user isn’t a premium subscriber, you can directly load the relevant event tracking scripts.
However,if the configuration isn’t immediately available,a fallback mechanism is essential.Here’s what works best: a request is made to an API endpoint (like a Jarvis endpoint) to retrieve the necessary settings. This ensures your integrations remain dynamic and responsive to changes in campaign status.
Furthermore, the Survicate sections to load can be adjusted based on whether the user has a premium layout. This allows for tailored surveys and feedback requests.Specifically, allowedSurvicatePrimeSections is used for premium users, while allowedSurvicateSections is used for others.
To load Google tag Manager (Gtag) and Facebook Pixel events, separate functions are called based on the configuration settings. This modular approach keeps your code organized and maintainable.
remember to handle potential errors gracefully. Always include error handling and logging to identify and resolve issues quickly. This proactive approach ensures your tracking and engagement tools function reliably.
