## The Great Indian IT Squeeze: Navigating Disruption in a Transforming Landscape
the Indian IT sector, long a global powerhouse, is facing a significant inflection point. For decades, giants like tata Consultancy Services (TCS), Infosys, Wipro, and hcltech have dominated the outsourcing landscape. Though, a confluence of factors – the proliferation of Global Capability Centers (GCCs) within multinational corporations and the rapid advancement of Artificial Intelligence (AI) – is creating a “squeeze” on traditional revenue streams.As of August 5, 2025, this isn’t a future threat; it’s a present reality demanding strategic adaptation. This article delves into the complexities of this shift, offering insights into the challenges and opportunities facing india’s IT industry.
### The Rise of the In-house Tech Hub: When Everyone Wants a Bangalore
For years, companies across the globe outsourced IT functions to India to leverage cost advantages and a skilled workforce. Now, many are choosing to establish thier own dedicated technology centers *within* india. These GCCs, often dubbed “captive units,” allow companies to retain greater control over their technology roadmap, intellectual property, and data security.
this trend is notably pronounced in the financial services, manufacturing, and healthcare sectors. Major players like JP Morgan Chase,Wells Fargo,and BMW have significantly expanded their Indian GCC operations in the last 18 months. Why? It’s about more than just cost. It’s about access to talent, proximity to emerging markets, and the ability to innovate faster.
### AI’s Impact: Automation and the Changing Skillset Demand
The rise of AI, particularly generative AI, is adding another layer of complexity. AI-powered automation is streamlining processes previously handled by large teams of IT professionals. This isn’t necessarily about job *losses* (though some displacement is inevitable), but a fundamental shift in the *type* of skills required.
The demand for traditional coding skills is plateauing, while expertise in AI model development, prompt engineering, and AI integration is skyrocketing. A recent study by mckinsey found that 60% of IT jobs in India will require significant reskilling by 2027 to remain relevant. This presents a massive challenge for a sector accustomed to a steady supply of readily available, lower-cost labor.
### Revenue Erosion and the Search for New Growth Engines
The combined effect of GCC expansion and AI adoption is impacting the revenue of India’s IT giants. While these companies are still growing, the rate of growth is slowing. Infosys, for example, recently revised its revenue growth forecast downwards, citing “challenging macroeconomic conditions” and increased competition from GCCs. Wipro has also reported weaker-than-expected results.
| Company | Revenue Growth (FY2023-24) | revenue Growth (Projected FY2024-25) |
|---|---|---|
| TCS | 7.2% | 6.0% |
| Infosys | 9.7% | 5.5% |
| Wipro | 7.6% | 4.5% |
| HCLTech | 10.5% | 6.5% |









