#Instagram #Facebook #show #paid #ads #apps #promise #peoples #clothes #photos #Technology
1 of 2 Ads on Instagram and Facebook promise apps that ‘take off’ people’s clothes in photos – Photo: Reproduction Ads on Instagram and Facebook promise apps that ‘take off’ people’s clothes in photos – Photo: Reproduction
O Instagram and the Facebook are showing ads for apps that promise to undress women in photos. Those responsible for the alleged image manipulation tools pay to appear in advertising spaces on the platforms of Meta.
Even though they prohibit nudity (learn more below), the two social networks have published around 1,400 advertisements around the world since December 2023 – 150 of which in Brazil – for apps that allegedly create nudes without the consent of those who appear in the photo. Of the total, around 15% were taken down by platforms.
The records are in the Meta Advertising Library, where the owner of the two platforms displays a history of advertising campaigns that circulated on their services. There is no public information about how long the ads were up before they were removed and how much they cost.
O g1 tested one of the apps promoted in the ad, but in fact, it offers a kind of ChatGPT that works like a virtual girlfriend. The user can create a profile and interact with the character through messages.
Meta said it uses artificial intelligence and human teams to remove content that violates its rules (see note at the end). The company also said it removed advertisements highlighted by the g1although others have been created since then.
Learn more about nude generator ads on Instagram and Facebook:
- 🖼️ campaigns often show two images apparently generated by AI, in which the first shows the simulation of a dressed woman and the second, what she would look like without clothes (the image is covered with ad texts to make moderation difficult);
- 📱 part of the ads direct users to applications hosted on the Play Store and App Store – in stores, some of these apps promise features to create images with AI, but do not mention the possibility of removing clothes from photos;
- 📢 close to 1,400 ads have circulated on Instagram and Facebook since December 2023 with the phrase “any clothing delete” (“delete any outfit”, in English), and 211 (15%) were removed by the platforms;
- 🌎 in Brazil, around 150 advertisements followed this pattern.
The Meta Ad Library does not provide resources to calculate the total reach, target audience and amount paid to run the 1,400 ads, which use different photos of women generated by artificial intelligence services.
But the reach is not limited to campaigns that include the phrase “delete any outfit”. Similar ads with terms like “undress” or “nudify” also ran on both networks, according to technology news site 404 Media.
The website says that some apps promoted on Instagram and Facebook do not work as advertised, but that one of them even invites users to pay a subscription of US$30 (around R$150) to access the supposed features.
Although they do not lead to applications that are actually capable of creating fake nudes, the ads attract those looking for ways to make intimate images of others without consent. The practice has been made easier with new tools that use artificial intelligence in a malicious way.
2 of 2 Meta’s Ad Library shows around 1,400 ads on Instagram and Facebook for an alleged tool that takes people’s clothes in photos — Photo: Reproduction Meta’s Ad Library shows around 1,400 ads on Instagram and Facebook for an alleged tool who takes clothes off people in photos — Photo: Reproduction
Meta has rules against nudity
Instagram and Facebook’s guidelines advise not to post nudity on their accounts and ask users to “post photos and videos that are appropriate for a diverse audience.”
“We know there are times when people may want to share nude images of an artistic or creative nature, but at various times we do not allow nudity,” the platforms say.
According to the rules of the social network, there are exceptions that allow nudity in photos in the context of paintings and sculptures, breastfeeding, childbirth, in health-related situations or as an act of protest, for example.
Meta told g1 that it is always improving its efforts to keep its social networks safe. See the company’s full note:
“We removed the ads highlighted by the report as violating our policies. We review content through a combination of AI technology and human teams, which help us detect, analyze, and remove content that violates Facebook Community Standards, Instagram Community Guidelines, and our Advertising Standards. We are always improving our efforts to keep our platforms secure, and we also encourage people to report content and accounts that they believe violate our policies through the tools available within the apps themselves.” – a Meta spokesperson.
