#iPhone #Pro #Max #bestselling #smartphone
Counterpoint Research reports that Apple and Samsung are still the brands that dominate the top 10 best-selling smartphones in Q1 2024, with each brand having their own five models on the list, but Apple is the champion. The iPhone 15 Pro Max was the best-selling smartphone of the quarter, followed by the iPhone 15 and iPhone 15 Pro.
According to the survey report, 5G technology is playing an increasingly important role in consumers’ daily lives. Because all 10 smartphone models on the list all support 5G, we also see a market trend that focuses on more premium smartphones. There are 7 smartphone models available at prices above 600 dollars or around 22,200 baht.
The popularity of the Pro iPhone continues to increase. In 2020, the Pro iPhone accounted for 24% of sales, but in Q1 2024 it increased to 60% of Apple’s total sales. One reason: This comes as Apple offers more upgrades and attractive features to users who decide to purchase the Pro model.
As for the Samsung Galaxy S24 and Galaxy S24 Ultra, it was also among the top 10 best-selling smartphones for the quarter. The main impetus came from Galaxy AI technology, which took more than a month to be updated on older models like the Galaxy S23 series and the 2023 flagship foldable screen phone.
Counterpoint states that consumers tend to use the same smartphone model for a longer time. And this has resulted in consumers purchasing high-end smartphones to ensure their devices remain up-to-date with new technology for longer.
It is expected that premium smartphones will have an increasing share of the market. This is because manufacturers focus on developing products with more premium features along with reducing the number of models.
