#iPhone #Sales #Drop #Apple #Smiles
Jakarta –
Sale iPhone in the first three months of 2024 it will fall by 10%. even so Apple still profitable and even beat analyst expectations.
According to Apple’s financial report for the second quarter of 2024, Apple’s revenue from the iPhone was USD 45.96 billion. This figure shows a decrease from the same period in the previous year of USD 51.33 billion
The decline in iPhone sales occurred in all regions, except Europe. The biggest decline occurred in China, up to 8%, due to weakening economic factors and tough competition from Huawei. But Apple CEO Tim Cook remains optimistic about the iPhone’s performance in China.
“I still have a good view of China in the long term,” Cook said in an earnings call with investors, as quoted by the BBC, Friday (3/5/2024).
Even though its main source of revenue decreased, Apple still managed to beat analyst expectations. Overall Apple posted revenue of USD 90.8 billion, beating analyst estimates of USD 90.01 billion, with net profit of USD 23.6 billion.
Revenue from services sectors such as iCloud, Apple TV+ and Apple Music rose 14% from the previous year to USD 23.87 billion. Mac sales also rose to USD 7.5 billion.
“(Mac sales) were really driven by the strength of the new MacBook Air powered by the M3 chip. About half of our MacBook Air buyers this quarter were new Mac users,” Cook said.
iPad sales fell from USD 6.67 billion last year to USD 5.56 billion. This is not surprising because Apple has not updated the iPad line since 2022.
Apple has announced a launch event for a new iPad on May 7, which will reportedly be powered by the M4 chip. Cook also gave a few hints about the presence of generative artificial intelligence (AI) services in his products.
“I just want to say that we see generative AI as a very important opportunity across our products. And we believe we have advantages that differentiate us there. So you’ll talk more about that in the coming weeks,” Cook said .
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(vmp/vmp)
