Italy’s Tourism Sector Gears Up for Olympic Boost

Kate MOODY
2026-02-05 21:38:00

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BUSINESS © FRANCE 24

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Businesses across Italy could see a windfall of some $6 billion, as spectators head to the Alps for the Winter Olympics. The Milano-Cortina 2026 Games have run over budget, although by a smaller amount than previous competitions. Giulia Wedam, co-Founder & CEO of the tourism agency Cortina IN, says she’s expecting a boost in business that will outlast the Games themselves.

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