Understanding and implementing effective website tracking and user engagement tools is crucial for optimizing your digital strategy. Several platforms offer valuable insights into user behavior, allowing you to personalize experiences and improve conversion rates. Let’s explore how to integrate some of these tools seamlessly into your website.
First,consider geolocation data. Determining a user’s country code is often the first step in tailoring content. If geolocation facts is available through the window?.geoinfo?.CountryCode property, use it; or else, default to ‘IN’ (India). This ensures you’re providing relevant experiences based on location.
Next, visitor traits are essential for segmentation and targeted messaging.Utilizing a platform like Survicate, you can set visitor traits such as subscription status (toi_user_subscription_status) and geolocation (toi_user_geolocation). This data helps refine your understanding of your audience.
Implementing Survicate requires checking if the _sva object and its setVisitorTraits method exist. If they do, a function called setAttributes is executed immediately. Otherwise, an event listener is added to wait for a ”survicateready” event before executing setAttributes. This ensures the Survicate library is fully loaded before attempting to interact with it.
Subsequently, the Survicate script itself is dynamically added to the page. A new script element is created, its src attribute set to the Survicate script URL, and it’s inserted before the first existing script tag. This asynchronous loading prevents the script from blocking page rendering.
Now, let’s discuss event tracking. Often, you’ll want to trigger events based on specific site configurations. I’ve found that checking for the existence of toiplus_site_settings and its related properties (isFBCampaignActive, isGoogleCampaignActive) is a good starting point.
If these settings are available and the user isn’t a prime subscriber, you can directly load Google Tag Manager (Gtag) events, Facebook Pixel events, and the Survicate JavaScript file.This streamlined approach simplifies the integration process.
however, if the configuration isn’t immediately available, a fallback mechanism is necessary. Here’s what works best: a request is made to a Jarvis URL to fetch the site settings. This URL provides configuration data, including whether to activate Google and Facebook campaigns, and the allowed sections for Survicate.
Once the configuration is retrieved, gtag and Facebook events are loaded accordingly.The loadSurvicateJs function is then called with the appropriate allowed sections for Survicate, possibly differentiating between prime and non-prime user layouts. For prime users, allowedSurvicatePrimeSections is used; otherwise, allowedSurvicateSections is applied.
Moreover, consider the importance of handling asynchronous loading. The getFromClient function likely uses asynchronous JavaScript to fetch the Jarvis configuration. This prevents the page from freezing while waiting for the response.
remember to encapsulate your tracking logic within a well-defined object, such as TimesApps. This helps organize your code and prevent naming conflicts. The toiPlusEvents function serves as the entry point for initiating the tracking process,ensuring that all necessary events and integrations are triggered based on the available configuration.
