Understanding and implementing effective website tracking and user engagement tools is crucial for optimizing your digital strategy.Let’s explore how to integrate tools like Google Tag Manager, Facebook Pixel, and Survicate to gain valuable insights into your audience and improve their experience.
First, it’s meaningful to determine your user’s subscription status and geolocation. This details allows for personalized experiences and targeted marketing efforts. Typically, this involves checking for a prime_user_status variable and utilizing the window?.geoinfo?.CountryCode to identify the user’s location, defaulting to ‘IN’ if unavailable.
Next, you can leverage visitor traits through platforms like Survicate. Specifically, toi_user_subscription_status and toi_user_geolocation are set using w._sva.setVisitorTraits. This ensures that your analytics and engagement tools have a comprehensive understanding of who your users are.
If Survicate is already initialized (w._sva && w._sva.setVisitorTraits), the setAttributes function is called immediatly. Or else, an event listener is added to trigger setAttributes once Survicate is fully loaded (“SurvicateReady”). This ensures that the traits are set nonetheless of loading order.
Later, the Survicate JavaScript is dynamically loaded into your webpage. A script tag is created,its source set to the Survicate workspace URL,and it’s inserted before the first existing script tag. This asynchronous loading prevents it from blocking page rendering.
Now, let’s discuss integrating event tracking based on campaign configurations.I’ve found that a conditional approach is best. if campaign settings are readily available (toiplus_site_settings with isFBCampaignActive and isGoogleCampaignActive), the corresponding event loading functions (loadGtagEvents and loadFBEvents) are called directly.
However, if these settings aren’t immediately available, a request is made to a Jarvis URL to fetch them. This URL provides site settings, including campaign flags and allowed Survicate sections.
Here’s what works best: once the configuration is retrieved, the appropriate events are loaded. For Survicate, the allowed sections can differ based on whether the user is a prime subscriber (allowedSurvicatePrimeSections) or a standard user (allowedSurvicateSections). This allows for tailored surveys and feedback requests.
To further refine the process, consider these points:
* Prime User Layout: Utilize a dedicated layout for prime users to deliver a more personalized experience.
* Dynamic section Loading: Adjust the Survicate sections based on user subscription status.
* Asynchronous Loading: Ensure all scripts load asynchronously to avoid impacting page performance.
* Error handling: Implement robust error handling to gracefully manage situations where configuration data is unavailable.
remember that consistent monitoring and analysis of the data collected through these tools are essential. Regularly review your analytics to identify trends, optimize your campaigns, and enhance your user experience. This iterative process will ultimately led to improved engagement and conversions.
