Los Angeles Appoints Film Liaison to Revitalize local Production
Los Angeles Mayor Karen Bass has appointed veteran entertainment attorney Ken Ziffren as the city’s new film czar, a move signaling a strong commitment to bolstering the local film and television industry. This crucial role, previously held by Lynette Wallworth, aims to streamline dialogue and collaboration between the entertainment sector and city government.
Ziffren is no stranger to this work, having been tapped for a similar role a year prior following the passing of previous film czar Jeffrey Sherak. He currently serves on Mayor Bass’s Entertainment Industry Council, established last summer to address the challenges facing Hollywood.Industry advocates have long urged Mayor Bass, who took office in December 2022, to appoint a dedicated liaison to bridge the gap between filmmaking and government operations.
Addressing Production Challenges & Streamlining Processes
The appointment arrives on the heels of Executive Directive 11, issued by Mayor Bass three months ago. this directive focuses on reducing bureaucratic hurdles for local film and television productions.By lessening regulations, reorganizing efforts, and fostering a proactive, film-amiable approach, the city hopes to make iconic locations like Griffith Observatory, the Port of L.A., and the central Library more accessible and affordable for filming.
This initiative is part of a larger, multi-faceted effort at both the city and state levels to retain and attract production in Los Angeles. Recent years have seen Tinseltown impacted by wildfires, labor strikes, and pandemic-related downsizing, leading to productions relocating to other states due to escalating costs.
State Incentives & a Renewed Focus on california
Fortunately, California lawmakers recently secured a significant win for the industry. They officially approved $750 million, as promised by governor Gavin Newsom, to double the state’s Film & TV Tax Credit Program. Program 4.0 expands eligibility criteria and includes provisions designed to create more jobs within the state.
Since the funding increase, a wave of series have already benefited, receiving $250 million in tax credits. As a result, 22 shows are now poised to return, relocate, or launch production within California.
Mayor Bass’s Vision for a Thriving Los Angeles Industry
Speaking last year, Mayor Bass underscored the urgency of the situation. She noted that other states are actively attracting productions away from Los Angeles, impacting the local industry and affordability. “L.A.has become unaffordable,” she stated, emphasizing the need for a solution that allows people to live, work, and thrive in the entertainment industry within the city.
Here’s what this means for you:
Easier Filming: Expect a more streamlined permitting process and reduced red tape for your productions.
Increased Incentives: The expanded tax credit program offers significant financial benefits for filming in California.
Industry Support: The city is actively working to create a more supportive surroundings for the entertainment industry.
Job Growth: These initiatives are designed to create more employment opportunities within the sector.This appointment and the accompanying initiatives demonstrate a clear commitment to revitalizing Los Angeles as a premier destination for film and television production.The city is actively addressing the challenges that have driven productions elsewhere, and working to ensure a enduring future for the industry within its borders.
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