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Kevin Ross Ushers in the Season of Connection with “This Winter” – and Rolling Out Music Makes its Debut
Kevin Ross is delivering a dose of warmth this holiday season with his new single, “this Winter.” The soulful R&B track isn’t just a beautiful song; it also signifies a significant moment for Rolling Out, marking the launch of its new music label, Rolling Out Music. This venture promises a fresh approach to artist empowerment, blending media, technology, and compelling storytelling.
A Song About What Truly Matters
“This Winter” beautifully encapsulates the spirit of the holidays, focusing on the power of love and connection. Ross’s tender vocals and the song’s warm production create an inviting atmosphere, reminding you that the most valuable gifts aren’t material possessions. He sings directly to the heart, declaring, “All I need is love for Christmas, that’ll be enough for Christmas.”
the lyrics resonate whether your sharing cozy moments with a loved one or longing for someone from afar. Consequently, the song’s message is universally relatable, especially during a time ofen focused on consumerism.
The Visual Story: Longing and Reunion
The accompanying music video amplifies the song’s emotional core. It portrays a touching long-distance relationship, showcasing Ross connecting with his partner through video calls. You witness her heartfelt longing for his presence, building anticipation for a heartwarming surprise.
Ultimately, the video culminates in a simple yet profoundly moving reunion, reinforcing the song’s central theme: love is the greatest gift of all. This visual narrative adds another layer of depth to the listening experience.
Rolling Out Music: A New Era for Artist Empowerment
“this winter” isn’t just a single; it’s the inaugural release from Rolling Out Music. This new label is a direct result of Rolling Out’s acquisition of musicxchange, founded by Dennis McKinley. Rolling Out founder Munson Steed and entertainment executive Richard Dunn are spearheading this exciting new chapter.
steed explains that Rolling Out Music is a natural extension of the brand’s commitment to Black culture, creativity, and innovation.He believes that integrating MusicXchange will create a unique model for artist empowerment.
Here’s what you can expect from Rolling Out Music:
* New Projects: A consistent stream of music releases from talented artists.
* Performance Events: Opportunities to experience the music live and connect with the artists.
* National Talent Search (2026): A platform for emerging artists to showcase their skills and gain exposure.
* Integrated Ecosystem: A blend of media, technology, and storytelling to amplify artists’ voices.
Why This Matters: A Shift in the Music Landscape
Rolling Out Music aims to redefine how artists are supported and promoted. By combining the power of a well-established media brand with a forward-thinking music platform, they’re creating a holistic ecosystem. This approach promises to provide artists with the resources and visibility they need to thrive.
Ross himself expressed his enthusiasm for the collaboration on Instagram, highlighting the possibility to ”give back and spread love this holiday season.” This sentiment underscores the label’s commitment to both artistic excellence and community engagement.
Looking Ahead
The launch of Rolling Out Music signals an exciting new direction for the Rolling Out brand. With a focus on amplifying black creativity and empowering artists, they’re poised to make a significant impact on the music industry. Keep an eye out for more innovative projects and opportunities in the coming years.
You can find Kevin Ross’s “This Winter” on all major streaming platforms. And, for more on Rolling Out Music and their upcoming initiatives, visit [https://www.revolt.tv/article/10-best-black-christmas-movies](https://www.revolt.tv/article/10-best-black-christmas