Lark Hotels Partners with Olive too Revolutionize Guest Booking Experience
North America’s leading operator of boutique hotels, Lark Hotels, has announced an exclusive, portfolio-wide partnership with Olive, the bright commerce platform reshaping hotel bookings. This collaboration will bring Olive’s guest-first technology to nearly 80 Lark properties across 22 states and two countries, fundamentally changing how guests discover and book their stays.
The shift Towards Intelligent Hotel Commerce
For years, the hospitality industry has relied on outdated booking systems. Now, Lark’s decision to implement Olive signals a significant industry-wide move toward intelligent commerce. This means greater brand control and deeper insights into guest preferences for a more personalized experience.
Essentially, Lark is prioritizing a seamless digital journey that mirrors the extraordinary hospitality guests receive on-site.
Why Olive? A Rigorous Evaluation
Lark didn’t take this decision lightly. After a complete evaluation of every major booking engine and central reservation system (CRS), Olive emerged as the clear leader. This validation confirms Olive’s enterprise-level capabilities and its ability to deliver measurable results for large, multi-brand portfolios.
“Our guests expect an online experience that feels as personal and effortless as their stay,” explains Peter Twachtman, CEO of Lark. “Olive stood apart as the only platform capable of delivering that branded, high-converting experience. We’re not just upgrading technology; we’re investing in the future of our guest relationships.”
The Benefits of Olive’s Intelligent Platform
olive’s platform isn’t just about aesthetics; it’s about performance.Here’s what you can expect:
* Increased Conversions: Partners experience an average 84% increase in conversion rates.
* Boost in Direct Bookings: A 76% lift in direct bookings reduces reliance on costly third-party platforms.
* Seamless Brand Experience: Fully integrated booking technology eliminates disruptive redirects and widgets, maintaining your brand identity.
* Enhanced Data Flow: Olive integrates seamlessly with leading property management systems (PMS) like Mews, ensuring two-way data synchronization.
This means more revenue, stronger guest relationships, and a more efficient operation for hotels like those within the lark portfolio.
A New Era of Guest-First Commerce
“Lark represents the best of self-reliant hospitality,” says Eric Lutz, Co-Founder and CEO of Olive. “Together, we’re proving that hotels don’t have to choose between design, data, and revenue. This partnership ushers in a new era of intelligent, guest-first commerce.”
What to Expect Next
The rollout of Olive’s platform across Lark’s portfolio is scheduled to be completed in early 2026. This partnership promises a more intuitive, personalized, and profitable booking experience for both Lark Hotels and their valued guests.
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