LEGO Races into F1 Academy with Dedicated Team & Inspiring New Set
LEGO is accelerating its involvement in Formula 1, announcing a multi-year partnership specifically with the F1 Academy series. This isn’t just branding; it’s a commitment to fostering greater female portrayal in motorsport, starting with a dedicated LEGO Racing team set to compete from 2026.
the vibrant LEGO Racing car, sporting a striking yellow, pink, blue, and black livery, will feature Dutch driver Esmee kosterman at the wheel. But the initiative goes beyond the track. LEGO will also release a dedicated LEGO set of the F1 Academy car, designed to inspire the next generation of female engineers, drivers, and fans.
A Focus on Inspiring Young Women
This partnership is a critically important step toward breaking down barriers in a traditionally male-dominated sport. F1 Academy aims to provide a pathway for young female drivers to reach the highest levels of motorsport. LEGO’s involvement amplifies that message, making racing more accessible and relatable to young girls.
“We’re so proud to welcome the LEGO Group as an official Partner of F1 Academy,” said Susie Wolff, Managing director of F1 Academy. “This collaboration isn’t just about the possibility of building an F1 Academy LEGO car, it’s about building belief in what’s possible.”
Wolff emphasized the power of representation, stating, “We hope every young girl who picks up these bricks sees more than just a model. She sees herself, her potential, and her place in the world of motorsport.”
Beyond the Bricks: A Broader Commitment
LEGO’s dedication extends beyond the new team and building set. The company has already made a splash in the F1 world with several prosperous activations:
* Life-size LEGO Cars: Stunning, full-scale LEGO car replicas were featured in the Miami Grand Prix drivers’ parade.
* LEGO Trophies: Unique trophies constructed entirely from LEGO bricks were presented at the British Grand Prix.
These initiatives demonstrate LEGO’s commitment to integrating its playful creativity with the high-octane world of Formula 1.
Julia Goldin, Chief product & Marketing Officer of the LEGO Group, highlighted the importance of the partnership. “F1 Academy is levelling the playing field in motorsport, giving young female athletes a clear pathway to achieve their dreams.”
She added, “We can’t wait to see LEGO Racing join the F1 Academy grid and are so excited to have Esmee as our driver. For the first time, fans can hold their favorite F1 Academy LEGO car in their hands, and I’m thrilled that we’re securing female representation in racing toys for young girls.”
Joining a Growing Field
LEGO Racing will compete alongside teams backed by all ten Formula 1 constructors in the F1 Academy series.Cadillac will also be joining the grid next year, further expanding the competitive landscape.
This partnership signifies a powerful synergy between a global toy brand and a forward-thinking racing series. It’s a clear message: motorsport is evolving, and opportunities are opening up for a more diverse and inclusive future.
Ultimately, LEGO and F1 Academy are building more than just cars; they’re building dreams and empowering a new generation of women to pursue their passions in the world of motorsport.
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