Liverpool FC has forged a new, multi-year partnership with SAS, designating the technology leader as its official AI marketing automation partner. This collaboration signals a notable investment in data-driven strategies for the Premier League club,aiming to elevate fan engagement and optimize marketing efforts.
The agreement centers around integrating SAS Customer Intelligence 360 and SAS Viya into Liverpool FC’s existing infrastructure. Consequently, this integration promises to enhance efficiency across various marketing functions, including automated campaigns and data-informed decision-making. I’ve found that leveraging these types of platforms is becoming increasingly crucial for top-tier sports organizations.
Established in 1976, SAS will work closely with the club to deliver personalized experiences for supporters worldwide.Furthermore,the partnership extends to the LFC Foundation,where SAS will spearhead the development of dedicated AI and data education programs. These initiatives will build upon the foundation’s current STEM offerings, introducing young people to essential digital skills.
Ben Latty,Chief Commercial officer at Liverpool FC,articulated the importance of this alliance. Our partnership with SAS represents an significant step in how we continue to evolve our marketing approach. Integrating thier technology will