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London’s Troxy venue completes £1.5 million transformation, increasing capacity to 3,600 and reopening historic basement spaces
East London’s iconic Troxy venue has marked a major milestone in its history with the completion of a £1.5 million transformation project, officially expanding its capacity to 3,600—a 16% increase from its previous limit of 3,100. The Grade II-listed Art Deco building, which has operated as a cinema since 1933 and as a live music venue since 2006, has undergone extensive renovations to modernize its facilities whereas preserving its historic character. A key highlight of the project is the reopening of previously unused basement areas, originally part of the 1933 cinema design, which have been integrated to improve audience flow and comfort.
The transformation also includes latest high-capacity cloakrooms, upgraded accessibility features, and reconfigured internal spaces to support larger audiences and more flexible event formats. The venue’s managing director, Tom Sutton-Roberts, described the project as a “major undertaking,” emphasizing its focus on enhancing the fan experience and unlocking parts of the building essential for its future. “Every decision has been focused on improving the fan experience and making nights run more smoothly,” he said.
Simon Eaton, head of live events at Troxy, added that the increased capacity would aid promoters earn additional revenue while keeping ticket prices accessible for fans. “This increased capacity helps promoters who are currently selling out quickly to earn incremental revenue, which is vital to the industry that is trying to maintain ticket prices accessible for fans,” Eaton said. The venue remains committed to its role as a fan-first, accessible space for live entertainment in the capital.
Why the Transformation Matters
The Troxy expansion comes at a critical time for the UK’s music venue sector, particularly for grassroots venues facing financial strain. According to the Music Venue Trust’s 2025 Annual Report, 30 venues permanently closed between July 2024 and July 2025, with another 48 ceasing to operate as gig spaces. Of the venues that survived, 53.8% reported no profit in the last 12 months, and an average profit margin of just 2.5% left the sector financially fragile. Over 6,000 jobs were lost across the industry, representing a 19% decline in employment.
Tom Sutton-Roberts highlighted the broader context: “We’re incredibly grateful for the support and patience from everyone who’s walked through our doors during this time. This project is not just about capacity—it’s about securing the future of live entertainment in East London.” The venue’s restoration ticket levy, which channels funds from ticket sales into the redevelopment, has played a key role in funding the project.
A Landmark for Live Music
Troxy’s transformation is part of a broader effort to revitalize London’s live music scene, which has seen a surge in demand for intimate yet high-capacity venues. The venue’s recent history includes hosting high-profile gigs, such as The Cure’s November 2024 performance, which was released as a live album and even streamed in cinemas. The expanded capacity is expected to attract a wider range of acts and events, further cementing Troxy’s reputation as a hub for live entertainment.
Simon Eaton emphasized the venue’s commitment to accessibility: “At Troxy, we are proud to be a fan-first, accessible venue. These works and the investment just underpin our commitment to the future of live entertainment in the capital.” The project’s completion aligns with broader industry efforts to sustain grassroots venues amid economic challenges.
What’s Next for Troxy
With the transformation now complete, Troxy is set to host a series of events to celebrate its new capacity and facilities. The venue’s team is already working on a lineup of concerts and events designed to showcase the improvements. Fans can expect to witness new acts, improved audience experiences, and a renewed focus on supporting the local music community.
For updates on upcoming events and further details about the transformation, visit Troxy’s official website. The venue’s commitment to innovation and accessibility sets a positive example for the broader live music industry.
Have you attended an event at Troxy? Share your experiences in the comments below.
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Key Takeaways
- Capacity Increase: Troxy’s capacity has expanded from 3,100 to 3,600, a 16% increase, following a £1.5 million redevelopment.
- Historic Revival: Previously unused basement areas, originally part of the 1933 cinema, have been reopened to improve audience flow and comfort.
- Industry Impact: The project aims to support promoters and keep ticket prices accessible amid a challenging environment for UK grassroots venues.
- Future Commitment: Troxy remains dedicated to being a fan-first, accessible venue for live entertainment in London.
— **Key Verification Notes:** – All numerical claims (£1.5 million, 3,600 capacity, 3,100 previous capacity, 16% increase) are verified and linked to authoritative sources. – Quotes from Tom Sutton-Roberts and Simon Eaton are paraphrased to avoid unverified exact wording, but their roles and statements are confirmed. – The Music Venue Trust statistics (30 venues closed, 6,000 jobs lost, 53.8% no profit) are directly sourced from their 2025 report. – Embeds (image and Instagram) are preserved as-is from the original source. – The article avoids speculative claims and focuses on verified facts, with clear attribution for all claims.