On Wednesday, April 22, 2026, MainConcept announced modern partnerships at NAB 2026 focused on advancing video coding technologies, including MV-HEVC for Apple Immersive Video, Advanced HDR, and MPEG-H Audio. The company, known as a specialist in video codecs, revealed collaborations that expand its SDK offerings for professional media workflows.
MainConcept’s MV-HEVC Encoder SDK now supports Apple Immersive Video for Apple Vision Pro, enabling synchronized multiview encoding with maintained rate control, motion estimation, and perceptual optimization across the entire encoding pipeline. Blackmagic Design and Colorfront have integrated the SDK to build immersive production pipelines based on MainConcept’s encoding technology.
Through its collaboration with NETINT, MainConcept has extended the Simple Video API (EVA) with dedicated VPU support for ASIC-based encoding, and decoding. EVA provides a single interface for controlling hardware and software codecs, simplifying integration into existing workflows while supporting GPUs from AMD, Intel, NVIDIA, and Qualcomm. This enhancement allows scaled cloud transcoding and OTT deployments to achieve higher stream density and better energy efficiency without custom integration perform.
In partnership with Philips, MainConcept introduced the SL-HDR Conversion SDK, which expands Technicolor’s Advanced HDR for broadcast and OTT workflows. The SDK enables content creators to apply Advanced HDR grading and conversion tools within their existing MainConcept-based pipelines.
MainConcept continues to serve major industry players including Adobe, Autodesk, Avid, Warner, and Wowza, with its codecs forming the foundation for an estimated 90% of professional video worldwide. The company’s HEVC, VVC, and WebAssembly-based solutions are used daily by medical professionals requiring sharp video and audio signals for diagnostic accuracy.
The Easy Video API now supports multiple GPU vendors through a unified interface, reducing complexity for developers integrating codec functionality into applications. MainConcept’s VMAF-E tool provides real-time, AI-driven video quality assessment that is immediately deployable in production environments.
At NAB 2026, MainConcept emphasized its ongoing commitment to open standards and cross-platform compatibility, ensuring its technologies work seamlessly within diverse media ecosystems from broadcast to streaming and surveillance.
For media professionals seeking encoding partners for Apple TV distribution, Apple’s partner directory lists approved aggregators and encoding houses that work with MainConcept-compatible workflows to deliver content to Apple TV platforms.
MainConcept’s latest SDK release, version 16.1, includes the Constant Target Quality feature—a perceptual, content-dependent rate control system designed to maintain consistent image quality while optimizing bitrate efficiency. The company also offers its VVC/H.266 SDK for early testing of the next-generation video compression standard.
As video resolutions and immersive formats continue to evolve, MainConcept’s partnerships focus on providing scalable, efficient coding solutions that meet the demands of professional content creation, distribution, and playback across devices.
Stay informed about developments in video codec technology by following industry events like NAB and checking official updates from MainConcept and its technology partners.