APG|SGA Seeks Marketing Communication Manager in Zurich
Zurich, Switzerland – APG|SGA, a leading Swiss Out-of-Home (OOH) media company, is currently seeking a skilled Marketing Communication Manager to join its team in Zurich. The role, offered at 80-100% employment, focuses on developing and executing communication strategies across a diverse range of media platforms, from digital displays to traditional billboards. This position requires a strong understanding of marketing principles, excellent communication skills in both German and French, and a proactive approach to managing campaigns and coordinating with internal teams. The opening, posted on March 7, 2026, reflects the company’s continued investment in its marketing capabilities as it seeks to inspire audiences with innovative communication solutions in public spaces.
APG|SGA operates across a broad spectrum of locations, including streets, squares, train stations, airports, shopping centers, and even mountainous regions, as well as within various modes of transportation. The company’s focus on OOH media positions it as a key player in connecting brands with consumers in dynamic and engaging environments. The Marketing Communication Manager will play a crucial role in ensuring that APG|SGA’s messaging effectively reaches target audiences and reinforces its position as a leader in the Swiss media landscape.
Responsibilities and Key Tasks
The Marketing Communication Manager will be responsible for the conceptualization, planning, and implementation of all communication and sales promotion activities for assigned communication spaces. This includes ensuring adherence to the company’s Corporate Identity/Corporate Design (CI/CD) guidelines. Specific tasks, as outlined in the job description, encompass a wide range of marketing functions. These include the creation of marketing mailings, the development and execution of online campaigns, the production of advertisements, films, and photographs, and the organization of events and invitations. According to a job posting on jobup.ch, the role also involves coordinating closely with various internal departments, including sales, product management, the CRM team, and public relations.
Beyond campaign execution, the position requires a degree of strategic oversight. The manager will be involved in budget and measure planning, contributing to the creation of dossiers for submissions, and assisting with the development of marketing concepts. The role entails managing and developing assigned social media channels, including reporting and community management, as well as maintaining and enhancing website content within designated areas. A key aspect of the role is the ability to brief and oversee both internal and external stakeholders, such as graphic designers, agencies, and photographers.
Required Skills and Qualifications
APG|SGA is seeking candidates with a completed professional education in marketing communication, such as a Fachausweis (Swiss professional certificate) or a comparable academic degree. As detailed on the APG|SGA careers page, further training in online marketing is considered an advantage. The role demands several years of experience in a similar position, particularly within the communication sector, and a high level of writing proficiency.
Project experience, ideally within the advertising or media industry, is also highly valued. Even as not explicitly stated as mandatory, proficiency in Content Management Systems (CMS) and Adobe Creative Suite programs is noted as a plus. Crucially, the position requires excellent written communication skills in both German and French, reflecting the multilingual nature of the Swiss market. The ability to conceptualize and implement innovative communication and marketing tools is also a key requirement, demonstrating a forward-thinking approach to reaching audiences.
APG|SGA: A Dynamic Swiss Company
APG|SGA describes itself as a dynamic service company with a strong Swiss tradition, focused on Out-of-Home media encompassing digital, analog, mobile, and interactive formats. The company’s mission is to inspire people with the best communication solutions in public spaces. According to job listings, APG|SGA’s reach extends across a diverse range of environments, from bustling city streets to remote mountain locations, and within various transportation systems.
The company’s commitment to innovation is evident in its embrace of digital OOH media, which allows for dynamic and targeted advertising campaigns. This focus on technology, combined with its established presence in traditional OOH formats, positions APG|SGA as a versatile and adaptable player in the Swiss advertising market. The Marketing Communication Manager role is integral to maintaining and enhancing this position, ensuring that APG|SGA continues to deliver impactful and engaging communication solutions to its clients.
The Swiss Out-of-Home Advertising Market
The Out-of-Home (OOH) advertising market in Switzerland is a significant component of the country’s overall advertising spend. While precise figures for 2026 are not yet available, industry reports indicate consistent growth in the sector, driven by increasing urbanization and the demand for effective advertising channels that reach consumers on the move. Digital OOH, in particular, is experiencing rapid expansion, offering advertisers greater flexibility and targeting capabilities. Switzerland’s multilingual and multicultural population presents unique challenges and opportunities for OOH advertisers, requiring culturally sensitive and linguistically appropriate messaging.
APG|SGA’s position as a market leader in Switzerland allows it to offer advertisers a comprehensive range of OOH solutions, from traditional billboards and posters to digital displays and interactive installations. The company’s extensive network of locations and its expertise in campaign planning and execution make it a valuable partner for brands seeking to reach Swiss consumers.
The successful candidate for the Marketing Communication Manager role will be expected to contribute to APG|SGA’s continued success in this dynamic and competitive market. They will play a key role in shaping the company’s communication strategy and ensuring that its messaging resonates with target audiences across Switzerland.
The application deadline and further details regarding the position can be found on the APG|SGA careers website. Interested candidates are encouraged to apply promptly to be considered for this exciting opportunity.
Next Steps: APG|SGA is expected to commence reviewing applications immediately, with interviews scheduled to commence in late March 2026. Stay tuned to the APG|SGA careers page for updates on the hiring process.
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