Miley Cyrus Embodies Avant-Garde Spirit as Maison Margiela‘s New Face
Miley Cyrus is redefining her image once again, this time as the inaugural celebrity face of Maison Margiela. the proclamation came with a striking series of portraits released on August 28th, showcasing a raw and artistic side of the pop superstar. Thes images, captured by renowned Italian photographer Paolo Roversi, signal a bold new direction for the luxury house.
The campaign features Cyrus in oversized leather pieces and with uniquely painted accessories drawn from Margiela’s Fall 2025 avant-première collection. It’s a intentional move, according to the brand, to present the artist “immersed in the core codes and archetypal expressions of the maison.” But the imagery doesn’t stop there.Several released photos reveal Cyrus posing nude, her body artfully painted white. This is a direct homage to Margiela’s signature “bianchetto” technique - a white overpaint frist introduced in 1989. It’s a powerful visual statement, and one that speaks to the brand’s history of deconstruction and reinvention.
However, this partnership feels less like a sudden collaboration and more like a natural evolution. Cyrus has consistently demonstrated an affinity for Margiela’s aesthetic for years. I’ve observed her consistently choosing the brand for key moments, solidifying her status as a long-time devotee.
Let’s take a look at some key moments showcasing her connection to the brand:
2023: Cyrus publicly endorsed Margiela while promoting her single, “Used To Be Young.”
2024: She graced the red carpet at the Grammys in a Margiela design.
* 2025: Cyrus continued her support at the Vanity Fair Oscar party, again choosing Margiela.
This established relationship makes her the perfect ambassador for the brand’s vision. In a statement, Cyrus herself expressed the significance of the campaign. She shared that standing nude for the shoot felt empowering, emphasizing that she wore only body paint and the brand’s iconic painted Tabi boots.
“In that moment, Margiela and I became one,” she explained. This sentiment perfectly encapsulates the campaign’s core message: a merging of artistic identity and brand ideology.
What does this mean for Maison Margiela? It’s a strategic move to elevate the brand’s profile and connect with a wider audience.Cyrus’s influence extends far beyond music, encompassing fashion, art, and pop culture.For you, the fashion enthusiast, this collaboration offers a fresh perspective on both Cyrus and Margiela. It’s a reminder that fashion can be a powerful form of self-expression and a festivity of individuality. Ultimately, this campaign isn’t just about clothes; it’s about a shared artistic vision and a fearless embrace of the avant-garde.
Worth a look