Morocco, tourist El Dorado of the French in 2023

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Figures from the Moroccan National Tourism Office (ONMT) confirm the unwavering love of the French for Morocco, which stands at the top of the destination choices outside Europe. With an impressive total of 4.88 million French visitors among the 14.5 million recorded in 2023, the Maghreb kingdom maintains its position as undisputed leader.

The ONMT welcomes this exceptional performance, positioning France as the leading national tourist market. The figures reveal that Morocco exceeds its objective set by the government roadmap 2023-2026, with one million more visitors than the ambitious target of 13.5 million for the year 2023.

Top 3 popular cities

According to the French daily Le Figaro, Marrakech, Agadir, and Tangier stand out as the jewels of Morocco, attracting the greatest number of visitors. This trio of cities seduces with its diversity, ranging from cultural excitement to the splendor of the beaches, thus offering a varied experience to travelers.

Rapid growth: growth of 41% in one year

The meteoric growth of tourism in Morocco is highlighted, with a 41% increase in the number of foreign visitors between 2022 and 2023. International tourists now represent 49% of total arrivals, while Moroccans residing abroad (MRE ) make up the remaining 51%, marking a significant increase of 27% in one year.
Morocco, with its timeless charm, confirms its status as a tourist Eldorado. Sunny beaches, bustling souks, and rich cultural heritage continue to attract French travelers looking for unforgettable adventures. This success illustrates the inexhaustible appeal of Morocco and asserts itself as a tourism success story whose future chapters seem promising.

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