Indonesia’s Used Car Market Poised for Surge Ahead of Lebaran Holiday
As the Islamic holiday of Lebaran, also known as Eid al-Fitr, approaches, Indonesia’s used car market is bracing for a significant uptick in sales. The period surrounding Ramadan and Lebaran has historically been a crucial time for the automotive sector in the country, as families prepare for the traditional ‘mudik’ – the annual homecoming journey to their ancestral villages. Analysts predict a rise in demand for personal vehicles to facilitate these travels and family visits, mirroring trends observed in previous years. The anticipation of increased mobility and familial gatherings is driving consumers to seek reliable transportation options, with a clear preference emerging for certain makes and models.
The expectation of increased sales isn’t merely optimistic speculation. Data from OLX and OLXmobbi, leading online platforms for buying and selling used vehicles in Indonesia, reveals a substantial increase in activity during the same period last year. According to information released on March 6, 2026, OLXmobbi reported a 24 percent surge in used car sales in the week leading up to Lebaran 2025 compared to the previous week. This pattern suggests a consistent seasonal trend, fueled by factors such as the distribution of ‘Tunjangan Hari Raya’ (THR) – holiday allowances – to workers, providing them with disposable income for vehicle purchases. Agung Iskandar, Director of OLXmobbi, emphasized the historical importance of Ramadan and Lebaran for the Indonesian used car market, noting that while demand may temporarily dip during the actual holiday as people focus on celebrations, it typically rebounds strongly afterward.
Japanese Brands Dominate the Market
While overall demand is expected to rise, certain brands and vehicle types are proving particularly popular with Indonesian consumers. Japanese automakers continue to dominate the used car market, with Toyota and Honda consistently ranking as top choices. This preference is rooted in perceptions of reliability, affordability, and readily available spare parts. According to recent data, Toyota currently holds a 32 percent market share in the used car sector, followed by Honda at 20 percent. Suzuki and Daihatsu each account for 8 percent, while Mitsubishi holds a 6.5 percent share. This demonstrates the enduring appeal of Japanese engineering and the strong brand recognition these manufacturers have cultivated within Indonesia.
Top 5 Most Sought-After Used Car Models
Within these leading brands, specific models are experiencing heightened demand as Lebaran approaches. The data indicates a clear preference for Multi-Purpose Vehicles (MPVs) and Sport Utility Vehicles (SUVs), reflecting the needs of families undertaking long-distance travel. Here are the five most sought-after used car models in Indonesia as of early March 2026:
- Toyota Kijang Innova
- Toyota Avanza
- Toyota Fortuner
- Honda CR-V
- Honda HR-V
The Toyota Kijang Innova, a long-standing favorite among Indonesian families, remains a top choice due to its spaciousness, reliability, and comfortable ride. The Toyota Avanza, known for its affordability and practicality, also enjoys strong demand. For those seeking a more robust vehicle capable of handling varied terrain, the Toyota Fortuner and Honda CR-V are popular options. Finally, the Honda HR-V, a compact SUV, appeals to buyers looking for a stylish and fuel-efficient vehicle.
Shifting Preferences: MPVs and SUVs Lead the Way
Beyond specific models, broader trends in vehicle type preferences are also evident. MPVs currently account for 22.2 percent of the used car market, making them the most popular category. SUVs follow closely behind at 21.7 percent, indicating a growing preference for vehicles that offer both space and versatility. Hatchbacks represent 17.2 percent of the market, while sedans account for 6.6 percent. The Low Cost Green Car (LCGC) segment, designed to offer affordable transportation, holds a 6.1 percent share. These figures highlight a shift towards vehicles that cater to the needs of families and individuals prioritizing comfort, space, and practicality for both daily commutes and long-distance travel.
The surge in demand following Lebaran 2025 further illustrates these trends. OLX reported a 22 percent increase in inquiries on its platform in the week after the holiday, while OLXmobbi saw sales return to near-normal levels. This post-Lebaran rebound underscores the enduring appeal of the used car market in Indonesia and the importance of seasonal factors in driving sales. Agung Iskandar noted that the availability of THR plays a significant role in this increased activity, enabling consumers to invest in reliable transportation for their families.
Looking Ahead: Continued Growth Expected
The Indonesian used car market is expected to continue its growth trajectory in the coming years, driven by factors such as a growing middle class, increasing urbanization, and a preference for affordable transportation options. The ongoing popularity of Japanese brands and the demand for MPVs and SUVs are likely to persist, shaping the landscape of the used car market. As consumers prioritize value and practicality, the used car segment will continue to offer a compelling alternative to purchasing new vehicles. The upcoming Lebaran holiday is poised to be a key indicator of the market’s strength and resilience, providing valuable insights into consumer behavior and future trends.
The next key indicator to watch will be the official sales figures released by OLX and OLXmobbi in early April 2026, detailing the actual impact of the Lebaran period on used car sales. These figures will provide a more comprehensive understanding of the market’s performance and confirm the predicted surge in demand. Stay tuned to World Today Journal for continued coverage of the Indonesian automotive market and its evolving dynamics.
What are your thoughts on the Indonesian used car market? Share your comments below and let us recognize what factors you consider when purchasing a used vehicle.