Mubi Bolsters Communications team with Industry Veteran VJ Carbone
Mubi, the globally recognized curator and distributor of independent, international, and classic cinema, has announced the appointment of VJ Carbone as its new Senior Vice President of Theatrical Marketing. This strategic hire underscores Mubi’s commitment to expanding its presence in the North American market and championing distinctive cinematic voices.
The announcement comes on the heels of a remarkably triumphant year for the company, marked by critical acclaim and industry recognition for its diverse film slate.Recently, Lynne ramsay’s psychological thriller “Die My Love,” starring Jennifer Lawrence and Robert Pattinson, premiered to rave reviews at the Cannes Film Festival and is now generating meaningful awards buzz.
Mubi’s momentum continues with a strong showing in awards season. The company received nine Gotham Award nominations and an impressive 24 nominations from the British independent Film Awards (BIFA). Furthermore, four Mubi-distributed films – Joachim Trier’s “Sentimental Value,” Oliver Laxe’s “Sirat,” masha Schilinski’s “Sound of Falling,” and Jafar Panahi’s “it Was Just an Accident” – are leading contenders at the european Film Awards.
“We are thrilled to welcome VJ to Mubi,” stated the company’s senior VP of communications. “His experience, reputation, and passion for cinema make him an excellent addition to our team at a moment when supporting strong independent storytelling matters more than ever.”
A Proven Track Record in Theatrical Marketing
Carbone brings a wealth of experience to Mubi,most recently serving as a consultant at amazon MGM Studios. there, he spearheaded marketing campaigns for notable films like “Bones and All,” “Challengers,” and “Boys in the Boat.”
Prior to Amazon MGM Studios, Carbone dedicated 14 years to Focus Features, contributing to the success of critically acclaimed and commercially successful films. these include iconic titles such as “Brokeback Mountain,” “the Constant Gardener,” “Atonement,” “Somewhere,” “Moonrise Kingdom,” and “Downton Abbey.”
Beyond his commercial work,Carbone demonstrates a deep commitment to fostering cinematic culture. He is the co-founder of the Asbury Park Film Initiative, a non-profit institution dedicated to promoting culture, education, and diversity through film.
Expanding Mubi’s Theatrical Footprint
Mubi’s dedication to bringing unique cinematic experiences to audiences is evident in its 2024 theatrical releases. These include Paolo Sorrentino’s “La Grazia,” featuring a prize-winning performance by Toni Servillo, and Jim Jarmusch’s “Father Mother Sister Brother,” which earned the coveted Golden lion at the Venice Film Festival.
If you are a film enthusiast seeking curated, thought-provoking cinema, Mubi offers a compelling platform. With Carbone’s expertise,you can expect to see Mubi continue to elevate independent film and bring extraordinary stories to theaters and streaming platforms alike.
This appointment signals a radiant future for Mubi as it continues to solidify its position as a leading force in the world of independent cinema.