MultiCon, a fan convention described by organizers as a venue “where fandom meets purpose,” returns to Los Angeles on August 8. Hosted at the Skirball Cultural Center, the one-day event features celebrity guests, creators, and activities including cosplay, gaming, and live experiences.
The upcoming convention is organized by Multihouse and powered by the Global Entertainment Marketing Academy (GEMA). According to event details, the program aims to bridge the gap between pop culture enthusiasts and the creators behind major entertainment franchises.
What can attendees expect at MultiCon?
MultiCon is designed as a multi-faceted experience for fans of various media. The event schedule includes several key pillars of fan culture:
- Celebrity and Creator Appearances: Attendees can interact with talent from various film and television productions.
- Cosplay: The convention provides a space for fans to showcase costumes and participate in community-driven cosplay activities.
- Gaming: Dedicated areas for gaming are planned as part of the live experience.
- Live Experiences: The event includes programmed live segments to engage the audience throughout the day.
Organizers state that the convention focuses on the intersection of fan engagement and industry purpose, moving beyond traditional commercial fan expos to incorporate more interactive and meaningful connections between creators and their audiences.
Which franchises and talent are featured at the event?
The convention has announced that it will host talent associated with several high-profile franchises. While specific guest names and individual schedules are often released closer to the event date, the lineup includes representatives from:
- Star Wars
- Hey Arnold!
- The Owl House
The inclusion of talent from both classic animation, such as Hey Arnold!, and modern Disney hits like The Owl House suggests a demographic reach spanning multiple generations of animation fans. The presence of Star Wars talent also indicates a significant focus on major sci-fi properties to draw a global audience.
Who is organizing MultiCon?
The event is a collaborative effort between two primary entities: Multihouse and the Global Entertainment Marketing Academy (GEMA). Multihouse serves as the creator of the convention, while GEMA provides the operational power for the event.
GEMA focuses on the intersection of entertainment and marketing, providing a professional framework for how fan engagement is managed within the industry. This partnership suggests that MultiCon may serve as a platform for exploring modern entertainment marketing strategies through direct consumer interaction.
Where and when does MultiCon take place?
MultiCon is scheduled as a single-day event on August 8. The chosen venue, the Skirball Cultural Center, is a prominent Los Angeles institution located in the Sepulveda Basin. The center is known for hosting diverse cultural programs and large-scale community events, making it a central location for a high-traffic fan convention.

Quick Event Overview
| Detail | Information |
|---|---|
| Event Name | MultiCon |
| Date | August 8 |
| Location | Skirball Cultural Center, Los Angeles, CA |
| Primary Organizers | Multihouse and GEMA |
| Key Themes | Cosplay, Gaming, Celebrity Guests, Pop Culture |
Official updates regarding ticket availability, specific guest lists, and full event programming are expected to be released through Multihouse and GEMA channels as the August date approaches.
Please share your thoughts on the upcoming MultiCon lineup in the comments below, and share this article with fellow fans.