The Japanese rock band BUMP OF CHICKEN is set to release a collaborative music video for their track “I” on the official Jump Channel on July 15. The song, which serves as the ending theme for the “Final Season” of the popular anime series My Hero Academia, will be featured in a visual production produced for the Jump Channel, a platform managed by Shueisha, the publisher of Weekly Shonen Jump.
This collaboration marks a significant intersection between the band’s discography and the narrative arc of the series. “I” was originally released as part of the soundtrack supporting the climactic chapters of Kohei Horikoshi’s long-running superhero manga, which recently concluded its serialization in August 2024, according to official Shueisha announcements.
Integration of Music and Animation
The music video is expected to highlight the journey of the protagonist, Izuku Midoriya, alongside other key characters from the UA High School Class 1-A. By utilizing the Jump Channel—a hub primarily dedicated to promotional content for manga series—the release aims to provide a retrospective look at the emotional stakes of the “Final Season.”
BUMP OF CHICKEN has maintained a long-standing creative relationship with the My Hero Academia franchise. The band previously contributed the song “Hero” to the 2021 film My Hero Academia: World Heroes’ Mission, solidifying their role as a recurring musical collaborator for the series. The track “I” was specifically chosen to reflect the thematic weight of the final confrontation between the heroes and the League of Villains, themes which are central to the manga’s concluding volumes as documented by the official series production committee.
The Impact of Jump Channel Collaborations
The Jump Channel has become a primary venue for high-production-value music videos that bridge the gap between manga source material and fan-favorite musical artists. By hosting this video, the channel provides a platform for fans to engage with the series’ legacy following the manga’s conclusion. This strategy mirrors other successful campaigns where publishers pair iconic tracks with original animation or manga-panel montages to drive engagement on social platforms.

For fans, the release offers a chance to revisit the emotional climax of the series through the lens of the band’s composition. As the My Hero Academia anime continues to adapt the final arcs of the source material, the use of “I” serves as a narrative anchor for the series’ conclusion.
Follow-up and Availability
The video is scheduled for release on the Jump Channel on July 15. Viewers can access the content directly through the official YouTube channel, which frequently hosts exclusive trailers, voice actor interviews, and special animated shorts related to Shueisha properties.
Readers interested in the latest updates on the My Hero Academia production schedule or further releases from BUMP OF CHICKEN are encouraged to monitor the official series website or the band’s verified social media channels. Please share your thoughts on the collaboration in the comments section below.
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