The Australian Broadcasting Corporation‘s New Year’s Eve coverage sparked a debate among viewers, particularly regarding the timing of a nostalgic performance. The publicly funded broadcaster featured a lineup of established Australian acts for its televised concert.
The evening’s entertainment included performances by 2000s favorites The Cat Empire, alongside rising stars Casey Donovan and Peach PRC. Notably, Spice girls’ member Mel C took the stage as the headlining act for the celebration.
However, it was the inclusion of a *Play School* medley, performed close too 10 p.m., that drew the most criticism. The beloved children’s program celebrated its 60th anniversary with a performance featuring classic songs like “Wiggle Wiggly Woo” and its iconic theme tune.
Many viewers took to social media to express their confusion and frustration. One user on X (formerly twitter) questioned the late-hour slot, stating, “It’s 9:45 p.m. - why on earth is *Play School* on? It’s so bizarre. The kids are already in bed!”
Another viewer expressed their disappointment, saying they were forced to switch off the broadcast despite enjoying an earlier performance. They wrote, “okay enough is enough. We’re switching this crap off. Pity to miss Casey but I can’t take this crap anymore.”
I’ve found that scheduling choices for televised events often aim to appeal to a broad audience. However, this instance highlights the importance of considering the core demographic for specific segments. Here’s what works best: understanding *your* audience and tailoring content to their expected viewing habits.
Ultimately, the *Play School* segment served as a reminder that what resonates with one viewer may not appeal to another.It also underscores the challenges of creating a New Year’s Eve broadcast that caters to all ages and preferences.
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