## Nine Secures major Brands for 2026 Winter Olympics Coverage
Nine’s Powered division has already attracted a important wave of advertising investment for its coverage of the Milano cortina 2026 Winter Olympic and paralympic Games. Several headline brands have committed to campaigns, recognizing the unique chance to connect with a national audience during this major sporting event.
Andrew Cann, Nine’s director of sales for the Olympic and Paralympic Games, expressed excitement about welcoming these partners. He highlighted the immense value of aligning with such a powerful national moment.
The broadcast of the games represents a substantial opportunity for brands to reach millions of emotionally invested Australians. Nine’s integrated ecosystem offers an unrivalled platform for this connection.
### Reaching a Younger audience
More than 50 Australian athletes are preparing to compete,including stars like freestyle skier Jakara Anthony,snowboarder Scotty James,and the aerials duo of Laura Peel and Danielle Scott. Nine is strategically leveraging the adrenaline-fueled nature of the Winter olympics to attract a younger demographic.
In fact, predictions suggest that 83% of Australians aged 18 to 39 will tune into Nine’s coverage. This presents a compelling prospect for advertisers looking to engage with this key audience.
### Proven Results for Olympic Partners
I’ve found that previous Olympic partnerships have delivered substantial commercial benefits. Data following the Paris 2024 Games reveals that partners experienced significant gains.
Specifically, brands saw:
* Up to a 70% increase in brand quality perception.
* A 47% rise in customer inquiries.
These results demonstrate the powerful appeal of the Olympic Games to advertisers and their ability to drive tangible buisness outcomes. Here’s what works best: aligning your brand with the positive emotions and national pride associated with the Games.
Nine’s Powered division is expertly crafting integrated campaigns to maximize impact for these partners. They are designed to seamlessly connect brands with the excitement and drama of the Milano Cortina 2026 Winter Olympics.
This early commitment from leading brands underscores the continued value of live sports and premium content in reaching and engaging Australian audiences. It’s a clear signal that the Olympics remain a cornerstone of the advertising landscape.
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