Nintendo is currently running a promotional campaign through its official online store, offering customers an exclusive Mario-themed sticker set with qualifying purchases. The initiative, which began in early April 2025, is part of the company’s ongoing efforts to engage fans ahead of several major title releases and hardware updates. Available while supplies last, the stickers feature original artwork of Mario in various poses and are being distributed automatically with eligible orders placed via the Nintendo Online Store in Japan.
The promotion applies to a selection of first-party Nintendo Switch games and accessories, including recent releases and select catalog titles. According to Nintendo’s official campaign page, purchases of games such as Super Mario Galaxy, Super Mario Galaxy 2, and other marquee franchises trigger the sticker giveaway. The offer is limited to one sticker set per transaction and is not available through third-party retailers or resellers. Nintendo has not announced plans to extend the promotion to other regions at this time.
To verify eligibility, customers must add qualifying items to their cart on the Nintendo Online Store and proceed to checkout. The sticker bundle is automatically included in the order summary before payment confirmation. Nintendo confirms that digital purchases, downloadable content (DLC), and Nintendo Switch Online subscriptions do not qualify for the physical sticker reward. Only orders containing at least one physical product from the approved list are eligible.
The design of the stickers features a retro-inspired aesthetic, drawing from classic Mario artwork while incorporating modern color grading and detail work. Each set includes multiple die-cut pieces, allowing fans to apply them to laptops, water bottles, notebooks, or gaming consoles. While Nintendo has not disclosed the exact number of sticker sets produced, inventory tracking suggests the campaign is structured as a limited-time incentive rather than an ongoing perk.
Campaign Details and Eligible Products
Nintendo’s official promotion page lists specific titles and accessories that qualify for the Mario sticker giveaway. These include:
- Super Mario Odyssey
- The Legend of Zelda: Tears of the Kingdom
- Metroid Prime Remastered
- Kirby and the Forgotten Land
- Nintendo Switch Pro Controller
- Nintendo Switch Joy-Con controllers (sold individually or in pairs)
- Selected amiibo figures from the Super Mario series
Notably, the campaign does not include hardware bundles such as the Nintendo Switch OLED Model or the upcoming Nintendo Switch 2, despite recent speculation about the latter’s release. Nintendo has confirmed that the Nintendo Online Store remains the sole authorized channel for this promotion, and no regional variants of the sticker set are currently planned for North America, Europe, or other markets.
In a statement provided to gaming press outlets, a Nintendo representative emphasized that the campaign is designed to reward long-time fans and encourage direct purchases from the company’s official storefront. “We want to thank our community for their continued support,” the representative said. “Offering exclusive physical items like these stickers is one way we celebrate the joy of playing together.”
Context Within Nintendo’s Broader Marketing Strategy
This sticker promotion aligns with Nintendo’s recent trend of using limited-edition physical merchandise to drive engagement and direct sales. Similar campaigns have included poster giveaways with Animal Crossing: Novel Horizons purchases in 2021 and keychain sets distributed during the Splatoon 3 launch window. Unlike digital bonuses or in-game items, these physical rewards are intended to create tangible collectibles that strengthen brand loyalty.
Industry analysts note that such promotions likewise support Nintendo gather first-party sales data by incentivizing purchases through its owned retail channel. By directing traffic to the Nintendo Online Store, the company reduces reliance on third-party platforms and increases margin retention on each sale. This approach has grow increasingly important as Nintendo prepares for the anticipated transition to its next-generation console.
The timing of the campaign coincides with renewed interest in legacy titles, particularly the Super Mario Galaxy series, which has seen increased discussion online following rumors of potential remasters or re-releases. While Nintendo has not announced any official plans to remake the Wii-era games, fan demand remains high, and promotions like this one help sustain visibility for older but beloved entries in the Mario franchise.
How to Participate and What to Expect
To receive the Mario sticker set, customers must:
- Visit the Nintendo Online Store (Japan region)
- Add at least one qualifying physical product to their cart
- Proceed to checkout — the sticker set will appear as a free gift in the order summary
- Complete the purchase using a supported payment method
Nintendo confirms that the stickers are shipped separately from the main order in some cases, depending on warehouse allocation, but typically arrive within the same delivery window. Tracking information is provided via email once the order has been processed. Customers are advised to check their spam folder if the confirmation email does not appear in their inbox.
There is no option to purchase the sticker set separately, and Nintendo has stated that it will not be made available for sale after the promotion ends. Once inventory is depleted, the offer will be removed from the website without further notice. As of mid-April 2025, stock levels appear stable, but Nintendo has not published a public counter or conclude date for the campaign.
For the most accurate and up-to-date information, Nintendo recommends checking the official promotion page directly or contacting customer support through the Nintendo Support portal. The company typically responds to inquiries within one to two business days.
What This Means for Fans and Collectors
While the sticker set may seem like a minor incentive, it holds particular appeal for Nintendo enthusiasts who value physical memorabilia. In an era where digital purchases dominate, limited-run items like these offer a way to commemorate specific moments in gaming history. The artwork, which blends nostalgic elements with contemporary design, has already begun appearing on fan sites and social media platforms as users share photos of their applied stickers.
Some collectors have noted that the stickers’ die-cut format and adhesive quality resemble those found in past Club Nintendo rewards, suggesting a possible nod to the company’s former loyalty program. Although Nintendo has not confirmed this connection, the design language evokes a sense of continuity for long-time followers of the brand.
From a practical standpoint, the promotion lowers the effective cost of qualifying purchases by adding perceived value without altering the base price. For customers already planning to buy a new game or accessory, the sticker set serves as a bonus that enhances the unboxing experience. Nintendo has not indicated whether similar promotions will follow for other franchises, but the success of this campaign could influence future marketing decisions.
As Nintendo continues to navigate the transition between console generations, initiatives like this one help maintain momentum and community engagement. By combining nostalgia with accessible rewards, the company reinforces its identity as a creator of joyful, shareable experiences — both on and off the screen.
For updates on this promotion or future Nintendo Store offers, visit the official Nintendo Online Store or follow Nintendo’s verified social media channels. Readers are encouraged to share their thoughts in the comments below and pass along this article to fellow fans who might benefit from the offer.
Keep reading