Orion Diversifies Portfolio with Protein Shakes and Reduced-Sugar Products
Published: 2026/01/29 00:32:26
South Korean food and confectionery giant, Orion, is actively expanding its product offerings, focusing on health-conscious consumers with new protein shakes and low-sugar alternatives. These recent developments signal a strategic shift towards catering to evolving dietary preferences and a growing demand for functional foods.
Collaboration with Hibap for ‘Doctor You PRO‘ protein Shakes
Orion has partnered with popular Korean mukbang (eating broadcast) personality, Hibap, to co-develop a new line of protein shakes under the ’Doctor You PRO’ brand. This collaboration leverages Hibap’s meaningful influence and understanding of consumer tastes to create products that resonate with a wider audience. The shakes are designed to provide a convenient and nutritious protein source for health-conscious individuals.
Introducing ‘Touyu‘ Low-Sugar Beverage
Responding to the increasing demand for reduced-sugar options, Orion has launched a limited-edition ‘Touyu’ (soy milk) beverage containing the equivalent sugar of just four cherry tomatoes. this innovative product aims to provide a healthier alternative to customary sweetened beverages, appealing to consumers seeking to minimize their sugar intake without compromising on taste. The company is actively innovating in the low-sugar space to meet consumer demand.
Expanding Beyond Core Offerings
These new product launches demonstrate Orion’s commitment to diversifying its portfolio beyond its traditional confectionery and snack offerings.The company is also continuing to develop and refine its existing product lines,including cream-filled pies and other popular snacks. This strategic approach allows Orion to maintain its market position while simultaneously tapping into new growth opportunities.
Key Takeaways
- Orion is expanding into the protein shake market with the ‘Doctor You PRO’ line, developed in collaboration with Hibap.
- The company has launched a limited-edition ‘Touyu’ low-sugar beverage with substantially reduced sugar content.
- These launches reflect Orion’s strategy to cater to health-conscious consumers and diversify its product portfolio.