Navigating the new Landscape of college Athletics: Transparency and Intentionality in the NIL Era
The introduction of Name, Image, and Likeness (NIL) rights has fundamentally altered the world of college sports, impacting everything from player recruitment too team dynamics. Successfully navigating this new era requires a clear, consistent approach – one built on transparency and a strong guiding beliefs.
Many coaches are grappling with how to manage NIL deals and their impact on team culture. however, one coach has embraced a remarkably straightforward system, fostering a sense of fairness and accountability within his program.
A Clear Approach to NIL Compensation
During the first team meeting each summer, this coach openly shares a breakdown of each player’s NIL earnings.This isn’t about creating envy, but about establishing clear expectations and recognizing value.
He categorizes players based on their contributions and marketability:
* All-Conference Players: These athletes, naturally, command the highest compensation.
* Transferring Mid-Major Players: Their NIL value is positioned in a middle tier, acknowledging their experience while adjusting for the new competitive environment.
* Freshmen/Unproven Players: These athletes begin in a lower tier, with opportunities to increase their earnings through performance and advancement.
This merit-based system isn’t arbitrary. It’s consistently applied year after year, ensuring players understand how their value is assessed.
Holding Firm to Core Values
The coach understands that not everyone will agree with this approach.However, he’s unwavering in his commitment to these standards. He firmly believes in his ability to attract players who align with this philosophy.
“If you don’t like it, we’ll find somebody else,” he states plainly. This isn’t a threat, but a reflection of his confidence in building a program with the right kind of athletes – those who prioritize team success and embrace accountability.
The power of Intentionality: “How You do Anything Is How You Do Everything”
Beyond NIL, this coach’s success stems from a deeply ingrained personal philosophy: ”How you do anything is how you do everything.” This principle permeates every aspect of his life, from his morning routine to his interactions with players and family.
It’s about making conscious choices and holding yourself accountable. you decide to prioritize something, and then you do it, without hesitation.
This approach simplifies decision-making. Instead of agonizing over New Year’s resolutions, why not start improving now? The coach encourages embracing this mindset, recognizing that consistent, intentional action yields the best results.
Prioritizing and Staying Accountable
Ultimately, it’s about making choices and refusing to let yourself off the hook.If something truly matters to you, prioritize it and approach it with unwavering intent.
This philosophy isn’t limited to athletics. It’s a life principle that can be applied to any endeavor. By focusing on intentionality and accountability,you can unlock your full potential and achieve lasting success.
