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Pokémon Celebrates 30th Anniversary with Star-Studded Campaign
February 9, 2026 – The Pokémon Company kicked off its year-long 30th-anniversary celebration with a high-profile Super Bowl ad featuring a diverse group of celebrities and exciting new initiatives for fans.The campaign aims to engage both longtime enthusiasts and a new generation of Pokémon trainers.
Super Bowl Ad Reveals Celebrity Favorites
The minute-long Super Bowl ad showcased the favorite Pokémon of several well-known figures, including Lady gaga, Trevor Noah, Charles Leclerc, Jisoo of BLACKPINK, Maitreyi Ramakrishnan, Lamine Yamal, and Young Miko.Each celebrity shared their personal connection to a specific Pokémon.
- Lady Gaga: Jigglypuff (and performed a duet with the Pokémon)
- Trevor Noah: Psyduck
- Charles Leclerc: Arcanine
- Jisoo: Eevee
- Maitreyi Ramakrishnan: Luxray
- Lamine Yamal: Zygarde
- Young Miko: Gengar
Notably, Pikachu, the franchise’s iconic mascot, made a brief appearance only in the Pokémon logo, a surprising omission from the main ad content. the ad concluded with a call to action, asking viewers, “What’s your favorite?”
New Pokémon GO Feature and Anniversary Events
Alongside the ad, The Pokémon Company announced a new camera feature for Pokémon GO, allowing players to participate in the 30th-anniversary campaign.Pokémon GO, launched in 2016, is celebrating its 10th anniversary this year as well. Pokémon GO continues to be a major force in the augmented reality gaming space.
The celebration extends beyond the digital realm with planned “Day Out” and “Night Out” events.”Day Out” events will be family-friendly, while “Night Out” events will cater to adult fans who grew up with the series.Further events include a Pokémon Trading Card Game (TCG) collection commemorating Pokémon Day and highly anticipated LEGO Pokémon sets. IGN reports that LEGO fans are notably excited about the Eevee set.
Looking Ahead: Pokémon Presents and Potential New Games
Fans are eagerly anticipating the annual Pokémon Presents showcase, traditionally held around Pokémon Day (February 27th). This digital event is expected to reveal the company’s plans for the year,encompassing video games,the TCG,and merchandise. Rumors and speculation are circulating regarding the possibility of new game announcements.
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