Poles fell in love with them again. Fast food is coming back into favor – o2.pl

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According to the report by UCE Research and Proxi.cloud, Poles are again eager to use the offers of fast food restaurants. The premises are recording a significant increase in the number of customers, which is influenced by, among others, significant reduction in inflation.

Fast food restaurants are places where we can quickly satisfy our hunger. Although these places have a large group of opponents, raising, among others, argument of the not very high quality of meals, the latest data show that Poles willingly use their services.

Fast food coming back into favor? The report says it straight

According to a report by UCE Reseatch and Proxi.cloud, fast food outlets have been recording a noticeable increase in traffic since the beginning of this year.

In the first quarter of this year it amounted to 4.7%. on a year-to-year basis.

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Places offering sandwiches and chicken dishes recorded an increase by 6.5%, while pizzerias – by 3.1%. The number of customers also increased – in this case by 4.5%. more visitors compared to the beginning of 2023

The average visit time to a fast food restaurant is 24 minutes and 21 seconds. The monthly average number of visits by an average Pole to such restaurants is 4.75, and the total visit time is 1 hour and 56 minutes. However, we use the takeaway offer relatively rarely – the share of short visits is only 21.7%.

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Analysts attribute the increase in traffic to fast food restaurants to favorable market factors.

They indicate, among others: to inflation, which remains at a much lower level than a year ago.

High inflation led to reduced spending on non-essential products and services. Its decline in recent months has contributed to improved consumer sentiment and a greater tendency to use services such as dining out, says Dr. Nikodem Sarna from Proxi.cloud.

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Experts also note the increasing disposable income of Poles, thanks to which they can afford to visit fast food more often. Moreover, they expect further growth in the industry as long as there are no declines in the labor market and inflation remains low.

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Source: o2.pl

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