Reebok x IDEA London Club C 85 ‘They Go In The Dark’ Release Date and Price

Reebok and London-based creative studio IDEA have officially lined up their latest footwear partnership, putting a fresh collaborative spin on the classic Club C 85 silhouette. Slated for release in August 2026, the sneaker project pairs Reebok’s deep-rooted athletic heritage with IDEA’s contemporary editorial aesthetic, according to product details tracked by KicksUnderCost.

Officially titled the IDEA x Reebok Club C 85 “They Go In The Dark,” the collaboration carries style code 100258364. The sneaker features an all-white colorway, staying true to the minimalist tennis heritage of the original silhouette while incorporating unique conceptual elements from the London studio. Set at a mid-tier price point of $130, the release aligns with the standard positioning of premium Club C offerings within Reebok’s broader seasonal lineup.

The London-based studio, widely recognized for its curated publishing and apparel projects, brings a distinct subcultural lens to the timeless Reebok model without straying from the clean lines that made the 1985 court shoe an enduring wardrobe staple.

Release Details and Availability

The IDEA x Reebok Club C 85 “They Go In The Dark” is officially scheduled to drop on August 13, 2026, as reported by KicksUnderCost. Buyers can secure pairs through Reebok’s official e-commerce channels alongside select authorized retail partners globally.

Retailing at $130, the collaboration bridges accessible sportswear styling with independent creative direction. Additional stockist details and partner accounts are expected to be confirmed closer to the official August launch date through Reebok’s digital platforms.

The Evolution of the Club C 85

Originally introduced in the mid-1980s as a dedicated tennis shoe known as the Club Champion, the silhouette quickly transitioned from the court to everyday streetwear due to its clean leather upper and durable cupsole construction. Over the decades, Reebok has collaborated with numerous fashion houses, boutique retailers, and creative collectives to reinvent the classic model.

By partnering with IDEA, Reebok taps into London’s vibrant independent publishing and design scene. The studio’s minimalist approach complements the understated geometry of the Club C 85, resulting in a clean white colorway that emphasizes texture, subtle branding cues, and the narrative undertones hinted at by the project’s title.

What Comes Next for the Collaboration

As the August 13, 2026, release date approaches, shoppers and footwear enthusiasts should monitor official brand announcements for final stockist lists and regional availability updates. Official acquisition channels will remain centered around Reebok’s digital store and designated retail partners.

What are your thoughts on this minimalist take on a court classic? Share your perspective in the comments below, and pass this update along to fellow sneaker fans.