Cincinnati-based LSI Industries (NASDAQ: LYTS), a leading provider of advanced lighting, graphics, and display solutions, is actively recruiting a Regional Sales Manager to support its Atlas team, focusing on the Philadelphia, Pennsylvania region and Puerto Rico. This role represents a key component of LSI’s strategy to bolster its sales network and expand its market presence within strategic vertical markets. The company, which employs approximately 2,000 people across 20 North American facilities, designs and manufactures a diverse portfolio of American-made products, including lighting, print graphics, digital graphics, and refrigerated displays.
The demand for innovative visual solutions continues to grow as businesses strive to differentiate themselves in a competitive landscape. LSI Industries aims to capitalize on this trend by providing high-quality products and comprehensive support to its clientele. The company’s commitment to profitable growth is evident in its ongoing investment in its workforce and its dedication to developing cutting-edge technologies. Recent financial reports indicate a continued focus on strengthening its position in the marketplace, though specific details regarding recent performance were not immediately available.
The Regional Sales Manager position is pivotal in driving sales targets within a defined geographic area. The role requires a proactive individual capable of building and maintaining strong relationships with a diverse range of stakeholders, including specifiers, contractors, architects, distributors, and sales agencies. Successful candidates will be expected to act as an extension of the LSI sales team, fostering collaboration and ensuring consistent brand representation. LSI Industries’ focus on American-made products positions it uniquely within the industry, appealing to customers prioritizing domestic manufacturing and quality control.
Responsibilities and Key Duties
The primary responsibility of the Regional Sales Manager is to achieve the established sales target for the assigned region. This involves a multifaceted approach encompassing lead generation, customer relationship management, and strategic sales planning. According to the job description, the ideal candidate will possess a deep understanding of LSI’s product offerings and technologies, serving as a reliable source of customer feedback to inform product development and market trends. Forecasting accuracy is also crucial, with a requirement to maintain a consistent outlook on new order projections.
A significant portion of the role – a minimum of 50% travel – will be dedicated to direct customer engagement throughout the assigned territory. This includes conducting product demonstrations, presenting compelling sales pitches, and building rapport with key decision-makers. The Regional Sales Manager will also be responsible for identifying influential customers who can impact purchasing decisions and proactively cultivating those relationships. The position requires close collaboration with other sales managers to ensure a unified and coordinated sales strategy.
Developing and managing manufacturer’s representatives is another critical aspect of the role. The Regional Sales Manager will be tasked with identifying, onboarding, and supporting these representatives, treating them as integral extensions of the LSI sales team. This includes providing training, setting clear expectations for follow-up, and working collaboratively to close business opportunities. Given that agencies often represent competing products, the role demands a strategic approach to securing a fair share of the market for LSI’s Atlas product line.
Essential Skills and Qualifications
LSI Industries is seeking a candidate with a Bachelor’s degree or equivalent combination of education, and experience. Strong communication and interpersonal skills are paramount, as is the ability to build and maintain strategic relationships. The ideal candidate will demonstrate excellent organizational and planning skills, coupled with a proven ability to prioritize tasks and meet deadlines. A driver’s license is required due to the extensive travel demands of the position.
Beyond the foundational qualifications, LSI emphasizes the importance of specific competencies. Candidates must possess a professional demeanor, remain composed under pressure, and demonstrate a proactive approach to planning and preparation. A thorough understanding of Atlas lighting products and controls is essential, as is the ability to navigate the complexities of working with various agencies and customers, adhering to their specific requirements and protocols. Proficiency in Microsoft Office Suite – Excel, Word, Outlook, and PowerPoint – is also expected.
The role demands a candidate comfortable with presenting to diverse audiences and possessing a general knowledge of both LSI’s products and those of its competitors. Strong mathematical skills, including the ability to calculate discounts, interest, and commissions, are also necessary. Crucially, the company seeks an individual capable of making informed decisions independently while in the field, representing LSI’s interests with professionalism and integrity.
LSI Industries: A Broader Perspective
LSI Industries has been a significant player in the lighting and graphics industry for several decades. The company’s evolution reflects the changing demands of the market, with a consistent focus on innovation and customer satisfaction. While recent news from Business Wire indicates the company reported its fiscal 2026 second quarter results and declared a quarterly cash dividend, further details regarding the company’s financial performance and strategic initiatives can be found on their investor relations website.
The company’s commitment to diversity and inclusion is reflected in its Equal Employment Opportunity (EEO) statement, which explicitly prohibits discrimination based on race, national origin, gender, and other protected characteristics. This commitment aligns with broader industry trends towards creating more equitable and inclusive workplaces. LSI Industries’ dedication to American manufacturing also resonates with a growing consumer preference for domestically produced goods.
The lighting industry itself is undergoing a period of rapid transformation, driven by advancements in LED technology, smart lighting systems, and energy efficiency standards. Inside Lighting recently reported that LSI Industries’ lighting segment sales experienced a 14% drop, highlighting the competitive pressures within the sector. This underscores the importance of the Regional Sales Manager role in navigating these challenges and driving growth for the Atlas product line.
Looking Ahead
LSI Industries is scheduled to hold a conference call to discuss its fiscal 2026 second quarter results, as announced by Business Wire. This call will provide further insights into the company’s performance and future outlook. For individuals interested in learning more about the Regional Sales Manager position, detailed information and application instructions can be found on the LSI Industries careers page.
The successful candidate will play a vital role in shaping the future of LSI Industries’ Atlas product line, contributing to the company’s continued growth and success in a dynamic and competitive market. We encourage interested professionals to explore this exciting opportunity and contribute their expertise to a leading innovator in the lighting and graphics industry.
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