SABC & Hollywoodbets: 2026 World Cup & 2027 Women’s World Cup Broadcast Rights

Expanding Sports‌ Media Rights & ​Sponsorships in Africa: Key​ Developments

Hollywoodbets continues‌ to strengthen it’s presence in ⁤the global soccer landscape. Their most visible partnership is as the⁢ front-of-shirt sponsor⁣ for English Premier ⁤League team Brentford, a relationship that began at the start of ‌the 2021-22 season. This​ demonstrates a strategic focus on‌ high-profile European football to build brand recognition.

Meanwhile, meaningful developments are ‌unfolding in the African sports media market. ⁤New World TV (NWTV), a Togo-based⁣ satellite network serving sub-Saharan Africa, has secured ⁢the ⁣rights to broadcast‍ the 2026 and 2027 ⁢World‌ Cups. This is a major win for the network and for football fans across‍ the continent.

Now, NWTV is actively seeking‌ sub-licensing agreements to expand free-to-air coverage of these prestigious‍ tournaments. They are targeting ⁣43 markets, including South Africa, to maximize reach and accessibility.

Here’s a complete list of⁢ the 42 additional countries NWTV is looking to partner with:

* Angola
* Benin
* Botswana
* ‍Burkina Faso
* Burundi
* ​ ‌ Cabo Verde
* Cameroon
*⁢ Central​ African ⁢Republic
* ‍ Chad
* Congo
* Congo DR
* Côte d’ivoire
* Equatorial Guinea
* ⁤ Eritrea
* ⁤ Eswatini
* ⁢Ethiopia
* Gabon
* ‍ Gambia
* Ghana
* Guinea
* Guinea-Bissau
* Kenya
* Lesotho
* Liberia
* Madagascar
* ​ Malawi
* ⁢ Mali
* mauritius
* mozambique
* ​Namibia
* ⁤ Niger
* ⁢ Nigeria
* ⁢ Rwanda
* São Tomé and Príncipe
* Senegal
* ‌ Seychelles
* Sierra Leone
* Tanzania
* Togo
* Uganda
* Zambia
* ⁤ Zimbabwe

I’ve ‍found that‍ expanding access to major sporting‌ events​ like the ‌World Cup is crucial for growing fan engagement and fostering a deeper connection with the sport. These ⁣sub-licensing deals will be vital in ensuring that as many people as possible can experience the excitement of the tournament.

For your business, understanding these shifts in​ media rights and‍ sponsorship is key. Here’s what you‍ should consider:

* ‍ Increased⁣ Brand​ Visibility: Partnerships⁣ with prominent sports teams ⁣and events offer unparalleled brand exposure.
* Targeted⁣ Reach: Focusing on specific regions, like sub-Saharan Africa, allows for highly targeted marketing campaigns.
* Content is King: ​ Securing rights⁤ to broadcast‌ major events provides valuable content for your platforms.
* Strategic Partnerships: Collaborating with‌ established networks like NWTV can streamline distribution and maximize impact.

Here’s what works best when navigating this landscape: prioritize⁤ building relationships with key stakeholders and understanding the unique media consumption ‍habits of your target audience. Ultimately, these developments highlight the growing importance of the African sports market and the opportunities available for brands willing to invest strategically.

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