Samsung Electronics has officially announced its global pre-order figures for the next generation of foldable smartphones and wearable devices, reporting a worldwide pre-order increase of over 30% compared to previous models (Samsung Newsroom Thailand). The newly released lineup includes the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, alongside the Galaxy Watch Ultra2 and Galaxy Watch9.
According to the company’s official figures, the global rollout spans major carriers, authorized retailers, and Samsung Experience Stores, with device deliveries for pre-order customers beginning on August 7 in select regions (Samsung Newsroom Thailand). Consumer demand has shifted notably across different form factors, with particular preference for specific colorways among younger buyers.
In South Korea, pre-order demand reached record levels, surpassing previous benchmarks from the prior seven years with a total of 1.44 million units ordered during the seven-day window (Samsung Newsroom Thailand). Within that market, the standard Galaxy Z Fold8 accounted for 70% of total reservations (Samsung Newsroom Thailand).
Global Color Trends and Demographic Preferences
Consumer preferences for the new Galaxy Z series highlight distinct visual choices across models and regions. Worldwide data shows that the Graphite finish captured the highest popularity for both the Galaxy Z Fold8 Ultra and the Galaxy Z Fold8, while the Pink option led orders for the Galaxy Z Flip8 (Samsung Newsroom Thailand).
Online-exclusive shades—specifically Green Shadow, Pistachio, and Mint—captured the top spot among buyers aged 15 to 34 purchasing through Samsung.com (Samsung Newsroom Thailand). This younger demographic accounted for more than 50% of all online reservations (Samsung Newsroom Thailand).
Thai Market Response and Pre-Order Promotions
In Thailand, the Galaxy Z Fold8 generated the highest pre-order share within the local portfolio, drawing strong interest from consumers adopting a foldable phone for the first time (Samsung Newsroom Thailand). Lavender, Cream, and the online-exclusive Pistachio finish emerged as the most popular color choices domestically (Samsung Newsroom Thailand).
The pre-order window in Thailand, promoted under the campaign title “New Joy is Calling!”, runs through August 13 (Samsung Newsroom Thailand). Available incentives include trade-in bonuses up to 11,000 baht for 1TB storage configurations, immediate device discounts up to 8,000 baht, complimentary fast-charging adapters, and 30% promotional discounts on companion Galaxy Watch or Galaxy Buds purchases (Samsung Newsroom Thailand).
Hardware Upgrades Across the Foldable Lineup
The seventh generation of Samsung foldables introduces refined proportions and structural modifications. The Galaxy Z Fold8 features a wider outer display and a 4:3 inner screen ratio, backed by Gemini Notebook software integration (Samsung Newsroom Thailand). It weighs 201 grams and incorporates Flex Titanium architecture to reduce crease visibility (Samsung Newsroom Thailand).
The Galaxy Z Fold8 Ultra brings tablet-class specifications to the foldable category for the first time, featuring an 8-inch main display, a 200MP main camera with HDR support, a 50MP ultra-wide sensor, and a 5,000 mAh battery supporting 45W fast charging (Samsung Newsroom Thailand). Meanwhile, the Galaxy Z Flip8 features a slim profile with a 50MP camera upgrade and expanded FlexWindow functionality powered by Gemini (Samsung Newsroom Thailand).
Next Scheduled Milestone
The pre-order promotional period for the new Galaxy Z and Watch series concludes on August 13, following which general retail availability expands across authorized channels worldwide (Samsung Newsroom Thailand).
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