Samsung Perú has expanded its digital engagement strategy with the launch of the “Parque Galaxy S26,” an immersive virtual experience hosted within the global gaming platform Roblox. Designed to introduce the new Galaxy S26 series to a broader, younger audience, the initiative blends consumer electronics with interactive entertainment to showcase the capabilities of the latest devices.
The event took place on Saturday, March 28, 2026, beginning at 5:00 p.m. In the PeruCity server of Roblox Samsung Perú announced the creation of this digital park to provide an environment where users could explore and interact with the Galaxy ecosystem in a virtual setting.
By leveraging the metaverse-like capabilities of Roblox, Samsung aims to connect with “new audiences” through a combination of technology, community, and gaming. The “Parque Galaxy S26” serves as a digital touchpoint to highlight the innovation and creativity inherent in the Galaxy S26 series, moving beyond traditional advertising into a space where users actively participate in the brand experience.
Interactive Dynamics and Influencer Collaboration
The virtual event was structured to maintain engagement throughout the evening. While the park opened its doors at 5:00 p.m., the more active programming began at 6:45 p.m. With a series of interactive dynamics and games designed to reward participants Samsung Perú detailed that these activities allowed attendees to access special prizes.
To amplify the reach of the event, Samsung partnered with King León, a prominent content creator known for his influence among younger digital audiences. King León accompanied users within the virtual environment and led a live stream during the night, facilitating real-time interaction between the brand and the community inside Roblox.
Incentives and Rewards for Users
To drive traffic to both the virtual park and the company’s software ecosystem, Samsung integrated specific rewards into the experience. Users were given the opportunity to earn Robux—the virtual currency of Roblox—by downloading the application from the Galaxy Store Samsung announced this incentive as part of the effort to bridge the gap between the physical device store and the virtual experience.
The high-stakes incentive for the event was the chance to win a physical device. Samsung confirmed that a new Galaxy S26 Ultra would be raffled among the attendees, with some promotional materials indicating that users could earn points to increase their chances of winning the flagship smartphone Samsung’s official Facebook page and other reports confirmed the giveaway of the Galaxy S26 Ultra.
Key Event Details
| Detail | Information |
|---|---|
| Launch Date | March 28, 2026 |
| Platform/Server | Roblox / PeruCity |
| Start Time | 5:00 p.m. |
| Key Influencer | King León |
| Grand Prize | Galaxy S26 Ultra |
This strategic move by Samsung Perú reflects a broader industry trend where consumer electronics brands utilize gaming platforms to create “experiential marketing” opportunities. By placing the Galaxy S26 series in a space where the target demographic already spends their time, Samsung transforms a product launch into a social event.
As the Galaxy S26 series continues its rollout, the “Parque Galaxy S26” stands as a case study in how regional divisions of global tech giants are adapting their marketing to meet the habits of Gen Z and Alpha consumers.
For further updates on the Galaxy S26 series and future digital events, users are encouraged to monitor official Samsung Perú communications.